Alyssa

My beer branding capping project!

[Alyssa @alyssabrews]

Here's my fox logo up close! #hapcap

[Alyssa @alyssabrews]

It's a photoshop night for #hapcap and I'm excited for how it's turning out!

[Alyssa @alyssabrews]

Starting my advertising campaign brainstorming! #hapcap

[Alyssa @alyssabrews]

This weekend was really productive for #hapcap ! Midterms had been taking over everything!

[Alyssa @alyssabrews]

@klerner they also have the largest discretionary budget spent on different beer varieties, especially craft brews

[Alyssa @alyssabrews]

@klerner My beer would be a craft beer, which is slightly more expensive and studies show young influencers are the largest market for it

[Alyssa @alyssabrews]

@klerner Young influencers are slightly older (late 20s), affluent, unmarried but dating, but they still are college grads #hapcap

[Alyssa @alyssabrews]

Through my research my target audience for my brand is shifting from just graduated college students to young influencers #hapcap

[Alyssa @alyssabrews]

@klerner is #hapcap meeting tomorrow?

[Alyssa @alyssabrews]

Craft beer is growing in popularity! Good thing for my Foxbrew project! #hapcap http://t.co/s61Os3RgW8 via @TIMEBusiness

[Alyssa @alyssabrews]

Just talked to one of my assessors, Mr. Pepin with @drinkbeertampa to set up a time to talk about my beer branding project! #hapcap

[Alyssa @alyssabrews]

or Red Fox Ale #hapcap

[Alyssa @alyssabrews]

thinking of naming my beer Fox Brew... only idea at the moment #hapcap