A famous Mexican ballerina dancer covered so many songs of BTS but this hits more than perfect with her super flexible body.๐ฅน
https://t.co/aTCfWFRei8
It is so insane to have The New York Time, which is one of the largest and most influential news outlets in the United States and one of the "Big Three" Legacy Newspapers calling out grammys for creating an Asian pop category and saying BTS is possibly the biggest act in the world since Michael Jackson. It's getting worse for #them ๐คญ
THE INSTITUTIONAL BLINDSPOT:
The @RecordingAcad are facing an identity crisis, even if they do not see it that way.
โ "The Grammys were created for a music industry focused on Western production and audiences, a time when international music mostly stayed within its own markets. Back then, regional categories made sense because they matched how the industry worked."
โ "That industry is gone. K-pop, Afrobeats, and reggaeton are not just regional successes looking for recognition; they are now mainstream, even though the Grammys still treat them as regional. Instead of broadening the idea of what is mainstream, the Grammys have just added more regional categories."
โ "Having a Best Asian Pop category while Best Pop Album has no geographic label sends a message about hierarchy. Western pop competes without limits, while Asian pop is judged within its own region."
โMason Jr. says the goal is to celebrate, not divide, but the structure matters more than the intent. The way the categories are set up shows what the institution really thinks is mainstream.
#ArthasnoAliens
I just remembered this when the former chief of Recording Academy called the grammys "rigged".
She said that mostly white males in those rooms make the decisions & manipulates the votes in favor of their picked artist instead of the deserving one.
https://t.co/vF99lmCP2j
The New York Times on BTS' Grammy withdrawal.
โThe largest Asian entertainment companies, with lots of new acts to promote, may not want to fight that system on principle. But BTS, possibly the biggest act in the world since Jackson, is perhaps the only Korean recording act with the freedom and leverage to spark a reckoning.
So will this be a moment where artists and entrepreneurs conspire to force the major institutions of this business to break its addiction to racism dressed up as demography?
Every artist, whether BTS or Bad Bunny, deserves access to the largest market without being filtered out or qualified.โ
The New York Times on the Grammys' new โBest Asian Pop Music Performanceโ category:
โ โThe Recording Academy should stop inventing new awards categories, especially ones based on ethnicity, nationality or languageโฆโ
โ The New York Times
Every artist, whether BTS or Bad Bunny, deserves access to the largest market without being filtered out or qualified. The solution isn't about getting rid of special markets or categories. Folk, for example, is a real thing, and if it benefits folk to have discrete awards and institutions, great. It's pop that needs to be examined, because pop is the biggest market and yet admission to it still seems largely subjective.
Artists and their managers should scrutinize record companies for the way they exclude artists from their pop departments. Labels and artists should challenge playlisters at streaming services and radio station programmers about how they wield the term "pop" for some but not for others. The Recording Academy should stop inventing new award categories, especially ones based on ethnicity, nationality or language, when people aren't asking for them every division separates its occupants from the larger, more profitable market. And if those Pop Performance awards or pop playlists cannot be defined musically or aesthetically, perhaps they shouldn't exist.
#ArtHasNoAliens @RecordingAcad
https://t.co/hSzibHCS3V
The Mirror US article ๐๐
Grammys and the bullshit category still getting questioned by mainstream media lfg!!!๐ฅ๐ฅ๐ซ ๐
Olivia Senior Digital PR Account Director at Go Up also noted BTS's decision will impact the inaugural year of the Best Asian Pop Music Performance category in 2027, which will be defined by their absence."BTS is one of the biggest music acts in the world, so their decision means there will inevitably be more scrutiny around who is nominated, who wins and, importantly, whether Asian artists are also being recognized elsewhere in the Grammy field."
"I also think it changes the conversation the Grammys probably wanted to have next year. Instead of the new category being discussed purely as a positive step for representation, every result is now likely to be viewed against the concern BTS has raised about separating music by region and language. That puts more pressure on the Recording Academy to show what the category looks like in practiceโฆ..The bigger test will be what happens outside that category," she concluded
https://t.co/tZdwC7meQY