@BrookeT23123474 @JennLStevens I agree, everyone took it lightly but now it’s v serious and we will be affected for a long time, more than we think. Good point! #LWU482Strat#ICMKTG
@JennLStevens I haven’t bought anything face2face since it all started, only online shopping and delivery. My mum agreed that in the future people will tale a lot of time to go back to normal f2f buying, it’ll be a slow progression bc online and delivery are v convenient. #LWU482Strat#ICMKTG
@eaj1998@marygordon2020@LaurelAynne@netflix This is a very interesting idea since something as simple as watching a movie with friends can be something that we truly miss during these hard times. Moreover, Netflix being a very popular platform these days will increse its popularity even more. #LWU482Strat#ICMKTG
@LaurelAynne TikTok offers services and resources to make its users be very creative during this time. Users have created different videos that have become very trendy across the world and have been an object of inspiration/useful against boredom, increasing popularity. #LWU482Strat#ICMKTG
@AlexaKaye3 A small bakery in my town in Spain has grown and taken advantage of the situation taking a lot of precautions, offering new services like delivery and offering new products to help community in these hard times to make the best out of the situation. #LWU482Strat#ICMKTG
@BrookeT23123474@AlexaKaye3 Very good point! I also think that in these hard times, consumers are not only looking for a product, they are looking for hand to hold to feel better and feel like they are helping the community in some way, so this is a very good comment. #LWU482Strat#ICMKTG
@LaurelAynne A very good example is U of Indiana Bloomington using their colors to promote themselves all over social media and proudly showing their culture with instagram stories, especially on game days. #ICMKTG#LWU482Strat https://t.co/q7Ccv9OeL9
Pic from instagram.
@JennLStevens Quarter Pounder candles... disgusting. Focusing on minimalism and making customers remember brands by objects or ideas without having to use the logo. Good example is @Doritos_Mx focusing on the triangle shapes to remember the form of their products #ICMKTG#LWU482Strat
@Brendanfelag@LaurelAynne I believe that it will stay as well since it has grown so much and it will continue to. It has a lot of room for improvement and creative users able to create interesting content for brands and firms. @LWU482Strat #ICMKTG
@LaurelAynne I think TikTok is a good place to go for firms that want to take a more chilled and funny approach to their ads while focusing on the younger potential customers. Firms could create videos w/ influencers featuring the firm's products in a funny way. #LWU482Strat#ICMKTG
@spookymorgue@CopywriterBob@alphagammadelta This is a very good strategy since not everyone has a gf/bf to spend this holiday with, so this approach targets the other half of the market that is not involved in a relationship. Good response! #LWU482Strat#ICMKTG
@CopywriterBob One trend is that some brands display messages like "Best. Gift. Ever." to incite costumers to buy their products for their lovers. This trend seems to be very effective in the jewelry business, a good example being @KayJewelers .
#LWU482Strat#ICMKTG
@111Motorsport@LaurelAynne I think that the suprise factor of an ad is very important to make the customer remember it. Bud light did a very good job with Post Malone taking the approach they took. #ICMKTG#LWU482Strat
@LaurelAynne ... I liked this ad because it takes a funny and direct approach appealing to the younger market. This kind of approach is not seen in the other commercials since they are so expensive and brands need to lower the risks of the marketing investment. #ICMKTG#LWU482Strat
@LaurelAynne Brands should stand out by taking a different and impactful approach including people/message in their ads that really target the market they aim for. For example Bud Light, being my favorite ad, featured Post Malone targeting the young market. #ICMKTG#LWU482Strat