Amaka

Be strong

[Amaka @amaka__couragee]

@elonmusk We love you too

[Amaka @amaka__couragee]

I love this

[Africa’s Redistribution Company @105Africa]

Tweet idea 1:
World Cup 2026 is 9 months
Here are 4 SKUs that will fly off shelves during Nigeria matches:
1. Oat 650g - “quick breakfast before 2pm kickoff”
2. Noodles - late night games
3. Drinks - viewing centers
4. Plantain flour - “weekend jollof + match”

Brand owners,

[Africa’s Redistribution Company @105Africa]

People ask: “How do you track ₦30M/month across 87 supermarkets?”

Answer: 1 Excel sheet + 3 colors.

No fancy software. No consultants.

Here’s my rep tracker + color system my 3 reps update daily 👇
[I can Attach screenshot of it if needed]

[Africa’s Redistribution Company @105Africa]

Before this tracker, my reps would say “I visited 10 stores today”.

But I had no idea:
1. Which stores were dying?
2. Which SKU was moving?
3. Who was lying?

Result: ₦8M/month and stress.

I needed visibility, not vibes.

[Africa’s Redistribution Company @105Africa]

My tracker has only 6 columns. Simple = used daily:

1. Store Name
2. Monthly Target ₦
3. Oat 650g Sold - Cartons
4. Plantain 900g Sold - Cartons
5. Sales Value ₦
6. % Achieved

That’s it. If it’s not measured, it’s not managed.

[Africa’s Redistribution Company @105Africa]

RED = <50% of target

Rule: Rep MUST call store every Monday. “URGENT - no order in 21 days”

Red stores kill your month. 5 red stores = ₦1.5M gone.

I don’t shout at reps. The red color does the talking.

[Africa’s Redistribution Company @105Africa]

YELLOW = 50-80% of target

Rule: Visit store twice this week. Check shelf + push sampling.

Yellow means “we’re close but lazy”.

Most reps live here. My job is to push them to green.

[Africa’s Redistribution Company @105Africa]

GREEN = >80% of target

Rule: Thank the store manager + take shelf photo.

Green stores fund the red ones.

I use green stores as case studies when pitching new supermarkets.

“Madam, see how Rumuola store is selling 4 cartons/month…”

[Africa’s Redistribution Company @105Africa]

Daily 7pm routine with reps:

1. Screenshot tracker on WhatsApp group
2. Count red/yellow/green stores
3. Plan tomorrow: “Rep A, hit all red stores in GRA first”

Takes 10 minutes. Saves ₦ millions.

Data > motivation speeches.

[Africa’s Redistribution Company @105Africa]

This tracker is why we’re on track for ₦30M/month.

Not magic. Just visibility + accountability.

If you’re a brand owner/distributor and want this Excel template free, comment “TRACKER” below 👇

I’ll DM you the link.

Follow @105africa for more FMCG distribution systems.

[Africa’s Redistribution Company @105Africa]

When I started, my target was just “sell more”.

That’s why I failed.

My 3 reps were confused. No daily numbers. No focus.

I learned: Vague targets = vague results.

So I did the math backwards from ₦30M.

[Africa’s Redistribution Company @105Africa]

Month 1-2 was painful. 3 mistakes killed us:

1. Pushing 5kg Oat first - too expensive for trial
2. No shelf photos - couldn’t see if product was visible
3. Chasing only Tier A stores - ignored smaller stores that reordered faster

Fixed those 3 and sales jumped 2.4x in Month 3

[Africa’s Redistribution Company @105Africa]

My rule for reps now:

1. 10 stores/day visit minimum
2. Update tracker same day, no excuses
3. Monday = call all “URGENT” stores with no order in 21 days

Boring? Yes.
But boring work pays in FMCG distribution.

No motivation speeches. Just data + consistency.

[Africa’s Redistribution Company @105Africa]

We’re not at ₦30M yet. But here’s Month 5 numbers:

87 stores listed
Avg ₦240k/store = ₦20.8M total
Oat 650g = 180 cartons/month
Plantain 900g = 160 cartons/month

Gap to ₦30M = 13 more stores + 1 more carton/store

Close. Because the math was clear from day 1.

[Africa’s Redistribution Company @105Africa]

If you’re a new FMCG brand in Nigeria, hear this:

Don’t set “big revenue” targets.

Set “per store per day” targets.

₦30M is scary.
3 packs/day per store is doable.

Break the mountain into stones. Then throw the stones.

[Africa’s Redistribution Company @105Africa]

Next I built a simple Excel tracker for my reps.

Columns: Store | Target | Oat 650g sold | Plantain 900g sold | Sales Value | % Achieved

Every night reps update it.

Red = <50%. Yellow = 50-80%. Green = >80%

What gets measured gets done.

[Africa’s Redistribution Company @105Africa]

₦30,000,000/month ÷ 100 stores = ₦300,000 per store/month

₦300,000 ÷ 26 working days = ₦11,538 per store/day

That’s just: 3 packs of Elkris Oat 650g @ ₦3,800

3 packs/day. That’s it.

Suddenly ₦30M didn’t sound impossible.

[Africa’s Redistribution Company @105Africa]

I document everything I learn distributing Elkris in PH supermarkets.

Shelf strategies. Buyer psychology. Rep management.

If you’re building a brand/distribution business in Nigeria, follow me.

I’ll save you the 2 years of mistakes I made.

What’s your monthly target? Drop it

[Amaka @amaka__couragee]

Happy Birthday our dear Pope Leo XIV 🇻🇦

[Amaka @amaka__couragee]

@CampNouMoments