Something extremely cool and good is that Biden re-elect — the biggest campaign this cycle, that will have tremendous influence on other campaigns across the country & down the ballot — is centering relational & online organizing from the very start. So much opportunity here!
Every generation has a moment where they have had to stand up for democracy. To stand up for their fundamental freedoms. I believe this is ours.
That’s why I’m running for reelection as President of the United States. Join us. Let’s finish the job. https://t.co/V9Mzpw8Sqy
I'm honored to be a @GAINPOWERjobs Powerful IDEA Nominee in the category of Nonprofit/Political Organization Digital Staff to recognize our work in the 2022 Midterms!
https://t.co/9nQ0HiLKkA
Voting is open now through May 26, check out this year's amazing nominees.
Members of Congress - regardless of party - shouldn’t be meddling in DC’s local matters.
Unless they are taking up a bill for DC Statehood, we demand they leave us alone.
a huge ty to @amanda_treeshia, Teres Elliot, @jessicacporter, @nickandricola, @SamanthaSuman, + the rest of the email team who helped and kept me sane through the cycle 😅i won’t get *too* earnest on main, but v grateful for folks who trust me + let me do cool shit at work ily
the tldr here is that we knew (1) this cycle would be one of the most consequential elections, and (2) bc of that, we needed innovative ways to make volunteering easy and accessible for folks on our list. I might be biased, but i say we did a pretty good job doing just that 😎
our fun didn’t stop on Nov. 8. once the GA runoff was announced, we kicked it into high gear to get @ReverendWarnock reelected. that meant runoff-specific newsletters, event builds, polling location emails, etc. for Georgians and shift recruitment for out-of-state folks.
imo the neatest things we sent this cycle were these graphics that used user data to pull IWV polling location info into a dynamic display. And it turns out we weren’t the only ones who thought these were cool -- they were awarded the Best Use of Email for GOTV Reed Award 💁♀️
we wanted to make sure voters got to see our principals in action🏃to do that, we sent out personalized emails and SMS promoting 22 events in 16 cities so folks could see @JoeBiden, @KamalaHarris, @DrBiden, @DouglasEmhoff, @BarackObama, and more leading up to the election
don’t think we forgot about our friends in the battleground states! we knew we wanted to drive folks directly to in-state shifts, so we created a separate personalized newsletter featuring each state’s top priority volunteer recruitment asks:
first up is this monster of a build: our National Volunteer Newsletter
we used Mobilize's API to pull the closest events so *every* recipient saw a unique set of events tailored to their geographic location. this made it even easier for folks to volunteer in their communities:
Working with Amanda Silva is a rare gift. They improve every space/project & create brilliant strategies, all while making it look easy & staying not just grounded but laser-focused in why we do the work & the communities we engage
Blessed to be an @amanda_treeshia stan account!
This year, @TheDemocrats digital organizing program led by @amanda_treeshia engaged with volunteers from across the country. so here’s a fun little thread about the role our Email/SMS team played in voter education and volunteer mobilization this cycle 🧵