amanda_cai

[amanda_cai @amandacai17]

@mnburgess My very first time participating in a Twitter Chat! Excellent experience. Thanks for the hands-on opportunity! We NAILED it! #UCLA748

[amanda_cai @amandacai17]

@mnburgess Also, I’m going to keep an eye on our competitors’ accounts and see the performance of their Twitter marketing strategies. I will share content based on followers’ interests and needs with hashtags. Yes, I believe Twitter is a good marketing tool to showcase the brand! #UCLA748

[amanda_cai @amandacai17]

@LauraGulbe1 @mnburgess LOVE your poll!! Very engaging!!

[amanda_cai @amandacai17]

@mnburgess A3) Personally, I use Twitter as an informative tool to keep on track with new trends. As a marketer, I plan to host the Twitter Chat and use it (like what we're doing) as a sharing platform to engage with followers, get instant feedback, and create a loyal community. #UCLA748

[amanda_cai @amandacai17]

@mnburgess A2)
- Create brand awareness
- A source of content marketing
- Humanize the brand and increase engagement #UCLA748

[amanda_cai @amandacai17]

A1) Digital marketing is a marketing approach through different channels on the internet to reach current and prospective customers, promote products or services and eventually “win their advocacy” (Kotler, 53). https://t.co/1gn3SJ1zeW #UCLA748