Amanda Parsons

WVU 2024

[Amanda Parsons @amandaparsons35]

As a future marketing professional, I often wonder how AI will affect my career and learning how to use it to my benefit #MKTG475 https://t.co/p2yjugFnG3

[Amanda Parsons @amandaparsons35]

@SharonHallmark1 @blairadowler Well said! Many people worry about job security with new technology such as AI. Human expertise and creativity goes a long way #MKTG475

[Amanda Parsons @amandaparsons35]

@gginskeep @blairadowler I’ve enjoyed seeing more brands incorporate humor into their marketing campaigns! I hope it continues in the future #MKTG475

[Amanda Parsons @amandaparsons35]

@blairadowler #MKTG475 As many others are saying, I think AI will continue to play a big role in marketing, especially digital marketing. I think we’ll see a lot more content creation using AI, but I wonder how brands will do this while staying reputable and relatable.

[Amanda Parsons @amandaparsons35]

I’ve seen users displeased with Instagram’s new AI search feature update. Check out this article about Meta implementing more OpenAi features #MKTG475 https://t.co/Kh5g94A5nH

[Amanda Parsons @amandaparsons35]

@oliviacipoletti @blairadowler I’m always seeing so many TikToks from Crumbl themselves or users sharing flavors of the week! I honestly love to watch people rate them and give their thoughts #MKTG475

[Amanda Parsons @amandaparsons35]

@Ashley_Grimme @blairadowler #MKTG475 I love when brands can have fun and actually participate in trends in a timely manner that doesn’t feel forced or awkward

[Amanda Parsons @amandaparsons35]

@blairadowler #MKTG475 I saw so many brands have fun with April Fools Day this year! In particular, this TikTok posted by the brand Sol de Janeiro caught my eye. They had a particular scent of perfume that went viral for “attracting spiders” and posted a new scent as a joke lol

[Amanda Parsons @amandaparsons35]

#MKTG475 Check out this article about why digital marketing is especially important for small businesses! https://t.co/UHsBHuDMgA

[Amanda Parsons @amandaparsons35]

@JCW_MKTG @blairadowler I think this would be a really cool way to engage users and create a lot of buzz for your client! #MKTG475

[Amanda Parsons @amandaparsons35]

@MayaFuller34100 @blairadowler I think this is great implementation for more consumers to feel engaged and create a personal relationship! #MKTG475

[Amanda Parsons @amandaparsons35]

@blairadowler #MKTG475 I think I will implement interactive media for my client! Consumers will definitely feel engaged seeing the delicious bakery items.

[Amanda Parsons @amandaparsons35]

One company that seems to be killing it on social media is Duolingo. Users love “unhinged” and authentic content. #MKTG475 https://t.co/0qeNfYqm7E.

[Amanda Parsons @amandaparsons35]

@shelbolambomktg @blairadowler I’ve seen a few different TikToks about this topic. I see why people are upset and how insensitive the suggestion of just eating cereal for dinner is. However, it’s more interesting to me how cancel culture/boycotting brands has amplified in most recent years. #MKTG475

[Amanda Parsons @amandaparsons35]

@GoffAlek @blairadowler This definitely affected Budlight’s business and rubbed a majority of their audience and consumers the wrong way. Politics and personal beliefs are a touchy subject to use for promotions. #MKTG475

[Amanda Parsons @amandaparsons35]

@blairadowler Many brands still post a lot of “promotional” and “sales” oriented content. Many companies, especially on TikTok, try to post the perfect and most-thought out video, when truly those don’t perform the best. Many users truly just like to see authenticity. #mktg475

[Amanda Parsons @amandaparsons35]

#MKTG475 This article acknowledges the recent “dupe” makeup launches from e.l.f. over the last year! https://t.co/Nv1zl8zjGi

[Amanda Parsons @amandaparsons35]

@junkin_jos @blairadowler I’m always seeing clips of their podcast on TikTok! I think posting short videos is a great way to promote it and grab the attention of viewers to go and watch the whole thing. #MKTG475

[Amanda Parsons @amandaparsons35]

@johnwvumktg @blairadowler #MKTG475 I think @CrumblCookies does a great job of staying active on their social media accounts! It’s also cool to see all the collaborations they do with celebrities/brands. I’m always seeing different Tiktok users reviewing the flavors of the week.

[Amanda Parsons @amandaparsons35]

#MKTG475 I think @elfcosmetics is a brand with a great and overall effective social media presence. They are very active on TikTok by engaging with their audience through comments & also post creative and enjoyable content for users to watch, all while launching great products.

[Blair Dowler @blairadowler]

#MKTG475 Spring '24-2 Q2⃣: This week is all about strategy. Tell us about a brand you think has a spot-on or overall effective social media marketing strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. – can also be brands!)