Max Rast

Building @getklar - The Single Source of Truth for eCom Brands Previously eCom CMO @yfood - 9-figure DTC food brand + CMO at @Jumia_Group (NYSE: JMIA)

[Max Rast @AMaxRast]

@mikefutia Meta

[Max Rast @AMaxRast]

@maverickecom Workflow

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@maverickecom UGC

[Max Rast @AMaxRast]

@demirdjiantwins FACTORY

[Max Rast @AMaxRast]

@drewfallon12 Everything you say is right of course.
But the opposite is also true. You can be a profitable business in theory but if you are growing and your CCC is positive you can still run into issues.

So a neg CCC doesn’t make a bad business good, but a positive can make a good one bad

[Max Rast @AMaxRast]

@TaylorHoliday @FinaloopTeam @IrisFinanceCo I am assuming gross profit here is also removing fulfillment and payment costs right? If so, isn’t the calculation incorrect. As the CCC should only apply to the landed costs of product sold.
Won’t change the entire situation too much but should be closer to 30% vs 45%

[Max Rast @AMaxRast]

@andrewjfaris We did increase the amount of placements from around 1 per POS to around 1.5 per POS at the same time.
So based of that I would say that there is was a pretty massive impact.
We were thinking about measuring this more but a large chunk of spend (>50%) was on influencer

[Max Rast @AMaxRast]

@andrewjfaris So a few years back when I was CMO of a food brand we were sitting at roughly 15m online and 15m offline. We then grew marketing spend 3x to get to 50m online but offline grew to 50m as well with almost no change at amount of POS as this was during COVID.

[Max Rast @AMaxRast]

@TaylorHoliday How did partners help facilitate broader distribution? By sharing it with their audience or something else?

[Max Rast @AMaxRast]

@obviceo Return

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@Keenan_Bettany Health

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@watchmedropship Prompt

[Max Rast @AMaxRast]

@watchmedropship Prompt

[Max Rast @AMaxRast]

@codyplof Klaviyo alone is 120% already 🤣

[Max Rast @AMaxRast]

@moizali Lisbon is great but Porto is even better. Other great spots are San Sebastián (amazing food), Zurich and Nordic cities like Copenhagen and Stockholm. Not living in any of the places but should you come to Munich let me know 🙏

[Max Rast @AMaxRast]

@IdrisEcom_email @andrewjfaris Thanks for the shoutout @IdrisEcom_email. Just sent Andrew a DM 🙏

[Max Rast @AMaxRast]

@obviceo School

[Max Rast @AMaxRast]

@TaylorHoliday So depending on age/sell-through we would depreciate the value of the inventory, which in turn would define how much discount we would give.

The great side effect of this was that our Contribution Margins were stable and didnt fluctuate during end of season sale 🙏

[Max Rast @AMaxRast]

@TaylorHoliday I built something that follows the same methodology I guess around 10 years ago at my first job at a large fashion retailer, where the discount strategy and the depreciation strategy worked hand in hand.

[Max Rast @AMaxRast]

@matthucius Be very clear on the time horizon you are optimizing for. Once you know that, the answer usually is lot simpler.