Open Spotify on your phone. That app was built in Stockholm. Same goes for Minecraft, Klarna, and Candy Crush. The cobblestones in those photos have produced more billion-dollar tech companies per person than anywhere on Earth except Silicon Valley.
Sweden has just 10 million people, roughly half the size of New York state. But it has produced more than 46 billion-dollar tech companies, with 11 of them based in Stockholm right now. The latest two arrived in 2025. Lovable, an app that lets anyone build software just by typing what they want, was worth 6.6 billion dollars by December. Legora, a tool that handles paperwork for lawyers, was valued at 1.8 billion dollars in October.
Three things explain how this keeps happening. The first is what Swedish people grew up with. In 1998, the government launched a program called the Home-PC reform. Employers bought personal computers and let workers pay them off in tiny chunks taken from their paychecks over three years. About 850,000 computers ended up in Swedish homes that way, reaching nearly a quarter of the country. By 2005, when Klarna was started, Sweden had 28 broadband connections per 100 people. The US had 17. The world average was under 4. A generation of Swedish kids grew up online before most countries even had reliable internet.
The second is the safety net. A founder whose startup blows up in Sweden still has healthcare and unemployment support. Risk feels different when failure doesn't mean homelessness.
The third is the money cycle. The people who got rich building Spotify and Klarna twenty years ago keep pouring that money back into new Swedish startups. Former Klarna employees alone have started 62 new companies.
Today, the Swedish tech scene is worth around 345 billion dollars. The country pulls in more startup investment per person than anywhere else in Europe. Spotify alone now has 293 million paying users. About 30 of them for every single person living in Sweden.
Har dragit igång podden Betting Stories, där jag pratar med intressanta personer i spelbranschen. Fem avsnitt ute hittills, och börjar redigera avsnitt sex idag. Kul om ni lyssnar! https://t.co/Cnn24b27VN
🧵2/2 Finns att ladda hem som pdf (sidorna är A3, men går såklart att skriva ut som A4) på länken nedan som är giltig i sju dagar.
Så - Skriv ut på jobb, skolor, sprid, hitta på nya matchtröjor och ha KUL med att rita!
https://t.co/Q31gerpAHF
#bajen
🧵1/2 När jag var liten önskade jag mig en målarbok med alla Bajenspelare, men det fanns inte. Och det har, vad jag vet, aldrig funnits - Så jag bestämde mig för att illustrera egen, till min son, och alla andra bajenkids som vill färglägga sina idoler i årets trupp. #Bajen
Jag håller fortfarande på att smälta och är så lycklig över det jag fick uppleva i tisdags.
Dels för att det var det första guldet i fotboll jag från läktarplats sett Bajen ta, men framför allt för att det var en sån mäktig inramning och firande centrerat kring ett damlag.
En gång var jag på en onlinekonferens för doktorander där hedersdoktor Lasse Lagerbäck var motivationstalare och jag har fortfarande en bild från hans powerpoint som skrivbordsbakgrund på min dator.