Amer Bitar

Media and licensing executive, researcher in aesthetic leadership and Middle East culture, and author of Bedouin Visual Leadership in the Middle East

[Amer Bitar @amerbitar]

My new column is live in @TotalLicensing Summer 2026
MENA is no longer just a market for imported IP, it's becoming a place where original IP is built and taken global.
Read: "From Imported Brands to Homegrown IP: The Next Phase of MENA Licensing"
🔗 https://t.co/mXynximN4u

[Amer Bitar @amerbitar]

Entering the Middle East?
Do not appoint a partner before asking the right questions.
My latest article covers 10 due diligence questions every brand must ask before committing.
https://t.co/eysHaFC5VD
#GCC #MiddleEast #BusinessExpansion

[Amer Bitar @amerbitar]

https://t.co/x2WFsiwL3m

[Amer Bitar @amerbitar]

Licensing or joint venture in MENA?
Too many brands choose the wrong entry model for the Middle East because they confuse ambition with strategy.
Read here: https://t.co/MuwLOBPM2Y

#MENA #MiddleEast #BrandLicensing #JointVenture #MarketEntry

[Amer Bitar @amerbitar]

I’m proud to share that The Authenticity Formula: A Practical Guide to Building Meaningful Brands Across Cultures, co-authored with John Lam, is now available for pre-order.
Pre-order: https://t.co/7qC1gtZs6g
#TheAuthenticityFormula #Authenticity #BookRelease

[Amer Bitar @amerbitar]

Not every agency that claims Middle East expertise brings real strategic value. In my latest article, I break down what brands should look for and the red flags they should avoid.
https://t.co/FsVa42pVIl
#MiddleEast #Licensing #MarketEntry #BrandStrategy #GCC

[Amer Bitar @amerbitar]

Check out my latest article: Why Does Startup Revenue Strategy Matter? https://t.co/AVFRVZ0AsS via @LinkedIn

[Amer Bitar @amerbitar]

Check out my latest article: Leadership Under Fire: What the 2026 Gulf Crisis Reveals About Institutional Resilience https://t.co/JzfwRUjWuP via @LinkedIn

[Amer Bitar @amerbitar]

In this interview with Brands Untapped, I discuss how Licensing Horizons helps global brands scale across MENA — and why cultural alignment is a competitive advantage.

Read here:
https://t.co/iV4u0qWuM5
#BrandLicensing #MiddleEast #MENA #MarketEntry #LicensingHorizons

[Amer Bitar @amerbitar]

Check out my latest article: Food Licensing in the Middle East Has Grown Up! https://t.co/tJjyjHQwCC via @LinkedIn

[Amer Bitar @amerbitar]

Check out my latest article: Middle East Licensing in 2025 https://t.co/Va3RpnRLEY via @LinkedIn

[Amer Bitar @amerbitar]

8 December - Syria Liberation Day.
Today, I celebrate one year of liberation with my fellow Syrians. We lived through fear, silence, exile, and loss… But we never let go of the idea that Syria deserves dignity, justice, and life!

[Amer Bitar @amerbitar]

📰 مقال جديد لي على موقع إنك أرابيا (Inc Arabia)
سوريا بعد العقوبات: آفاق جديدة لحقوق العلامات التجارية
قراءة المقال الكامل عبر موقع إنك أرابيا:
🔗 https://t.co/TQM7fc7eqqسوريا-بعد-العقوبات-آفاق-جديدة-لحقوق-العلامات-التجارية-794996.html

[Amer Bitar @amerbitar]

Check out my latest article: Licensing as a Reconstruction Engine: How Syria’s Post-Sanctions Era Opens a Brand-Rights Opportunity https://t.co/dbEGJLnTXd via @LinkedIn

[Amer Bitar @amerbitar]

Check out my latest article: From Local Potential to Global Reach: How Saudi Brands Can Lead the Next Wave of Licensing Growth https://t.co/Hmq6y574j9 via @LinkedIn

[Amer Bitar @amerbitar]

Check out my latest article: Why Licensing Events Shape Industry Growth? https://t.co/cH2maZSkpj via @LinkedIn

[Amer Bitar @amerbitar]

Check out my latest article: The Blueprint for Food Brand Licensing Success in the Middle East https://t.co/Lldu2bCmRZ via @LinkedIn

[Amer Bitar @amerbitar]

Check out my latest article: The Future of Licensing in the Middle East & Africa: 8 Trends Shaping How Brands Will Grow in the Region by 2030 https://t.co/jDw6XNwFFs via @LinkedIn

[Amer Bitar @amerbitar]

Check out my latest article: Sports, Esports, and Gaming—The Next Licensing Frontier in the Middle East https://t.co/MgzQnGsntO via @LinkedIn

[Amer Bitar @amerbitar]

Check out my latest article: How Bedouin Cultural Values Shaped Dubai’s Leadership Success https://t.co/kbKRGd4O05 via @LinkedIn