In the women's 200-meter T38 final, @CatariinaTrack places third with a time of 29.26!
Because there were only three athletes in the competition, WPA does not issue a bronze medal.
We looked at 3000 landing pages with conversion tracking set up to see the difference between high-converting landing pages and low-converting pages.
We placed the landing pages in 2 different bucketsโฆ
Pages that had a conversion rate of 2% or less.
And pages that had a conversion rate of more than 2%.
Keep in mind that these landing pages sold something. A conversion point wasnโt an email opt-in; it was someone making a purchase.
Here are the most common elements that the pages converting at more than 2% had that the ones converting in the lower group didnโt use as often.
1. Engaging hero shot
2. Use of video to describe what is being sold
3. Detailed list of benefits that typically could be expanded by someone clicking โsee moreโ.
4. Testimonials with images of the person and the product.
5. Call to action that was more related to the product versus using a generic one.
6. High-quality images with text layered on the top that explained the benefit of the product.
7. Subscribe and save options.
8. Showcasing all the payment options by displaying logos (ex: PayPal)
9. Text that explains what makes the company and product unique from the competition.
10. A long, super detailed landing page versus one that just sells.
Try some of those elements and see what happens to your conversion rate.
1 month to go until the World Championships! ๐ฏ๐ตโจ
Kobe will host the 11th edition of the #ParaAthletics World Championships from ๐๏ธ17 to 25 May 2024. Over 1,000 athletes from more than one hundred nations are set to compete in 171 medal events.
@kobe2022wpac