Took this client from $11k/mo to $35k cash collected in his first week of running ads
$33 per booked call - all qualified leads
$1,329 spent -> $35k cash collected
DM if you want to run ads for your offer
Very soon Meta will allow you to upload a website link and then their AI will generate and run the ads for you.
This is going to democratize advertising and crank up competition.
- Ad platforms are auctions
- People fighting for a finite amount of attention
And so the cost of acquisition is going to increase like crazy.
It's going to become more expensive to run ads.
The moat will become your funnel and client retention.
Funnel optimization, backend selling systems, onboarding, client results, customer success managements, quality staff etc.
If you launch an ad campaign with less than 15 ads you are making a mistake.
You're not giving the algorithm enough data to optimize effectively. To scale you need to find your ''winning ad''.
That's why everyone says to "Test more ads."
Different visuals, themes, and messaging are crucial to finding what resonates with various audience segments.
This is the approach that will increase the chances of discovering high-performing ads .
Underrated Meta Ads retargeting strategy:
Integrate your Meta Pixel with your Wistia VSL and you can build custom audiences based on how much of your VSL people watched:
0–25% watched
25–75% watched
75–100% watched
Then retarget each group with different ads:
-25% watched → educational ads to pull them back to the LP and warm them up on the offer
+75% watched → case studies + urgency (only 5 spots left, price increase in X days, etc.)
This is the Vsl Call Funnel we use to generate client results.
- Front end
- Application Process
- Backend Selling Systems
When it's time to fix bottlenecks, we simply reach for the lowest hanging fruit, we analyze the stats of every single part of this funnel and ask ourselves:
"Which part of the funnel, has the best time:extra revenue ratio"
Even if the bigger bottleneck looks like it could be CPM's for example, we don't start with that if we judge that we could double revenue by improving the headline.
@nicktheriot_ Very true, some online friends of mine have so much knowledge you would think they run a 500k/mo agency but are yet to start a business lmao.
THIS is the EXACT 14-Step Funnel we used to help one of our clients collect $72k with only $4k in adspend.
It's also the funnel used by the biggest agencies, coaching, info businesses to scale their business past $1M+/mo.
I have broken down every part of that funnel in detail and could easily charge $397 for something like this...
Comment ''Funnel'' and I'll send the full breakdown by DM.
In 1 year you'll be able to upload your URL in Meta Business Manager and an AI will create your ads, do all of your media buying and bring you traffic on auto-pilot.
That's why positionning is important
if you are a ''media buying company'' it's over
you're cooked
game over
I will be pushing more towards collecting leads' IG contact info in Typeforms and focus on pre-selling them via IG instead of SMS and Emails.
I think we are in the IG era more than ever. When sending email or SMS sequences leads can't see a profile picture or click on your profile to watch short videos of you explaining your expertise.
Instagram backend selling systems is the shit now, even bigger reason to be present and grow your ig