@ZumiStudio_@framer Appreciate you sharing the transparent update. Rankings fluctuate, but steady progress on Axiom is a solid signal. Consistency really does compound in the Framer marketplace — keep going.
ZUGA A Bold Take on Protein & Performance
Excited to share a recent web design project for ZUGA, a protein-focused brand built around making everyday nutrition feel energetic, approachable, and fun.
For this concept, I wanted the website to feel as bold as the product itself using vibrant colors, playful typography, organic shapes, and strong visual storytelling throughout the experience.
What I focused on:
Bold visual identity bright colors and expressive typography to create an energetic brand presence.
Product storytelling presenting ZUGA's different protein formats and flavors in a way that feels easy to explore.
User-focused sections from “Better Focus Starts Here” to customer testimonials and FAQs, the layout guides users through the brand story naturally.
Modern landing page structure combining product discovery, social proof, brand messaging, and clear CTAs into one cohesive experience.
Playful visual language wavy section dividers, rounded cards, illustrations, photography, and collage-style compositions help the site stand out from typical fitness/nutrition websites.
The goal was simple: make protein feel less clinical and much more like a lifestyle.
This project was a great exercise in balancing branding, visual design, storytelling, and UX to create a digital experience that feels memorable.
Would love to hear your thoughts on the visual direction.