Amitha Singh

Marketing Leader. Mentor. Entrepreneur. Writer. Story Teller.
Executive Director @nab, ex @AnthologyInc, @Oracle, @PublicisGroupe

[Beyond Carlton @beyondcarlton]

It is a sad day for us at Beyond Carlton; no life should be lost in a fire. It is vital that we, as a nation, treat fire prevention as a national priority and not treat accidents as statistics. We are open to any conversation that helps in this regard.

[Amitha Singh @amithasingh]

@vedhadhadha 🤗

[Anish Moonka @anishmoonka]

That photo costs about $17. The premium version, where the tiger’s head rests in your lap, goes for around $140. Selling these poses made Thailand’s Tiger Temple roughly $3 million a year, until police raided it in 2016 and pulled 40 dead tiger cubs out of a freezer.

Thailand has about 1,960 tigers locked in cages right now. Almost all of them are at places that sell tourist photos. The most recent Thai government count of wild tigers came back at 179 to 223. There are eight to ten times more tigers in the photo business than tigers out there hunting deer in the forest.

Police forced their way into the Tiger Temple in May 2016 and walked out with 137 live tigers. They also found 40 frozen cubs in a kitchen freezer. Twenty more cubs were floating in jars of preserving fluid. Authorities stopped a temple staff member trying to drive off the property with two whole tiger pelts, ten tiger fangs, and around 1,500 small good-luck charms made from tiger skin.

Speed breeding is what keeps the supply going. Mothers get their cubs taken at two to three weeks old. The females come back into heat much sooner and pop out another litter long before nature would let them. World Animal Protection investigators walked through Thai tiger parks and found half the cats they saw in cages smaller than a one-car garage. A wild tiger covers 10 to 20 miles in a single night.

Cubs work the photo line for a few months. They get passed from tourist to tourist hundreds of times a day. Most are declawed, which is exactly what it sounds like: amputating part of each toe so they cannot scratch a paying customer. Once a cub grows too big or starts pushing back, it is finished with the photo business and too expensive to feed.

The same animals start a second life as product. In 2007, Thailand signed an international treaty banning the sale of tiger parts. Other tiger countries signed too. Authorities still seized 641 tigers, dead or alive, in smuggling busts across Southeast Asia between 2000 and 2011. DNA tests traced 275 of those straight back to the same kind of farms that sell tourist photos. China and Vietnam are the destination, where the parts are sold as tiger bone wine, tiger skin rugs, and traditional medicine.

After the 2016 raid, the government took custody of all 147 rescued tigers. Eighty-six died within three years. Decades of speed breeding had inbred their bloodlines so badly that their immune systems were already gone by the time anyone tried to save them.

[kripal amanna @kripalamanna]

Hey Bob's Bar Bengaluru, why must customers key in their phone number and validate it via OTP before they can even place an order?

A beer and a bite shouldn’t require surrendering personal data.

The Government of India’s Department of Consumer Affairs has already advised businesses not to insist on mobile numbers as a mandatory precondition for sale or billing, and that such data should only be collected with express consent.

[vedha @vedhadhadha]

someone in my neighbourhood burnt their garbage on the street and the fire spread to a tree and bushes. please dispose of garbage consciously and remember to segregate! (not to mention the effect it has on the local AQI) firefighters were prompt and efficient in their response.

[Deccan Herald @DeccanHerald]

Bengaluru's green cover has fallen from 78% to 6%, its natural cooling systems are gone, and the city is baking.

#KarnatakaNews #Bengaluru
https://t.co/MsRWxUS0I1

[Sarayu Pani @sarayupani]

How does a country where the decision of whether Coimbatore and Madurai get metros is made in Delhi make sense?

[thandi coffee @baewaqufiya]

9 MILLION. NINE MILLION. NINE. MILLION.
voting rights are not lost, they are stolen!!!

[Pop Base @PopBase]

Legendary Indian singer Asha Bhosle has passed away at the age of 92.

[sarah @sahouraxo]

BREAKING:

Israel is dropping white phosphorus bombs on civilian areas in Al-Tiri, South Lebanon.

These are internationally banned munitions, and Israel is using them against civilians.

[vedha @vedhadhadha]

who do I call for the treatment of an injured streetie?? he’s been sleeping (and we’ve been feeding him) in my building for a few days and we just noticed his injury. called CARE and a couple of other places but their plates are full. don’t say ABC I don’t trust them.

[EL @elzht]

A Dalit girl died after falling from 16th floor, in Ghaziabad.
Her clothes were torn. Family says that she was raped and then thrown down.
Police cremated body without family's consent.
No journalist covered the story. This is how caste denies justice.

[Pratap @Pratap_btp]

Today, Leander Paes joins the Bharatiya Janata Party after being found guilty of domestic violence.

[vedha @vedhadhadha]

lifeofpujaa clapback video posted 🗣️🗣️🗣️

https://t.co/90zeCwD5rt

[vedha @vedhadhadha]

face of a pup who just had mango for the first time

[Harnidh Kaur @harnidhish]

Ok last thoughts about the lifeofpujaa thing and I can’t fully articulate why it’s still bothering me except that I think it’s because it was so fast! The shift!

Like one minute people were sharing her videos and feeling genuinely good about it and the next there were these questions like is this authentic, is someone writing her captions, is she really like this, how can she be like this if she’s a poor villager and I kept waiting for someone to notice that those questions only arrived the moment she started making money.

Cui bono is a Latin term that means who benefits, and it’s what you ask when you’re trying to find a suspect. The simplest way to do so is to follow the advantage.

When she was just the woman from the village doing sharp cultural critique in English nobody expected, everyone benefited except her. We got the content, we got to feel like we’d found something real, we got to share it and be the person who shares things like that, we got to feel good about ‘uplifting someone’, we got to feel smug about our intersectionality. She got to be…….inspiring. Which, okay? But inspiring is not a benefit.

And I think what actually made people uncomfortable wasn’t the monetisation, it was that monetisation made the previous dynamic visible. Like suddenly it was obvious that there had been a transaction happening the whole time, that her being real on the internet was something people were consuming and gaining from, and the only reason it felt pure before was because she wasn’t getting anything out of it. The moment she tried to, the whole thing felt, I don’t know? Compromised somehow?

This is what the ‘inspirational woman label’ does, right? It celebrates you exactly as long as you’re not benefiting from the celebration. You’re allowed to be remarkable but not paid for it. You’re allowed to be discovered but not to monetise the discovery. You’re allowed to be real and raw and unfiltered as long as real and raw and unfiltered stays free. The moment you try to convert attention into agency you’ve violated an unspoken contract that you never really signed up for?

So cui bono.

Who benefits from the inspirational woman?

Everyone who watched the videos and felt something and shared them and went about their day. The moment she tried to collect even a small part of it back, we called it a betrayal. Which is an extraordinary thing to call someone deciding they’d like to be paid.

The next time someone calls a woman inspirational, maybe ask what she’s getting out of it. And if the answer is nothing, maybe ask what you are getting instead.

[Beyond Carlton @beyondcarlton]

Felicitating firemen from across the state this year, seen here with our founder @uday_vijayan and our first Youth Council members.
#aagseaageraho
#actbeforethefire
#memorial2026

[vedha @vedhadhadha]

made an Instagram for my dog a while back and have finally started posting consistently. who wants to follow this cutie now🤭

[Maktoob @MaktoobMedia]

The Bangalore Development Authority (BDA) on Thursday demolished around 22 structures in north Bengaluru’s Thanisandra without serving prior notice, leaving several families homeless overnight. Residents said officials arrived early with police and earthmovers and carried out demolitions despite families possessing valid documents and having lived there for years. The BDA later admitted the lapse, said the land was part of the Arkavathy Layout project, announced rehabilitation for those affected, and ordered a probe into the incident.

Photos by Nasih AP/Maktoob

https://t.co/Q4i1pX5qc8

[Amitha Singh @amithasingh]

@vedhadhadha Me too! 🤗