Abhi

Performance creative for agencies & brands

[Abhi @amk_ads]

@wearetheselect Awsome that you’re taking inspo and getting ideas from other places than just other ads

[Romiel Clarke @RomielClarke]

The agency world has a dirty secret.

Most agencies are not actually good at creative strategy.

They're good at account management.
Good at reporting.
Good at client communication.

But the actual creative — the hooks, the angles,
the psychology behind what makes people stop and buy?

That's often the weakest part of the operation.

And the clients feel it.
They just don't always say it.

They say "results have plateaued."
They say "we need fresh ideas."
They say "we want to try a different agency."

What they mean is: the creative isn't good enough.

The agencies winning right now —
truly winning, not just retaining clients —
have invested heavily in one thing:

Elite creative talent that actually understands
consumer psychology, performance data,
and what makes a specific audience buy.

That's not a common skillset.
But it exists.

And it's the single thing separating
growing agencies from churning ones.

How confident are you in your creative quality right now?

[Abhi @amk_ads]

@thedanielokon yeah but thats brand marketing which is different than direct response

[Maj Zulic @majzulic]

Simple rule to live by when selling anything:

40% is the offer.

40% is the audience.

20% is the copy.

Now adjust your marketing based on this.

[Abhi @amk_ads]

@CopyWithOlli brand marketing in general probably

[Collins @randomthatsgood]

It really is that simple

[Abhi @amk_ads]

@randomthatsgood yoo

[Abhi @amk_ads]

Stop building "multi-funnel" campaigns. Instead, use a unified parallel approach in a single creative.
When you combine these personas relative to your brand, you aren't just testing a random angle, you're testing a scalable system where you can modularly swap variables.

[Abhi @amk_ads]

Here is how i’m doubling my Meta ad efficiency using a Dual-persona framework

Most media buyers waste thousands testing "angles" when they should be
testing psychological frameworks.

Here is how to build creatives that satisfy both the Meta algorithm and human psychology:

[Abhi @amk_ads]

2. The Clinician (Logical Justification)
Testing: CTR and lower CPC.
The Focus: FDA compliance, medical accuracy, and clinical specs.
Why it works: Once stopped, the brain needs a logical reason to click. This justifies the action.

[Abhi @amk_ads]

@RomielClarke yoo DMs

[Abhi @amk_ads]

@PixOnChain Hey, Creative Strategist here. Not verified atm so can you shoot me a quick DM and i'll send over my CV?

[Abhi @amk_ads]

@nicktheriot_ Yeah I feel like one you get the foundations right and know exactly what you’re testing, everything else like writing copy becomes much easier

[Abhi @amk_ads]

@casglb CREATIVE

[Abhi @amk_ads]

@cotrainai APPLY

[Abhi @amk_ads]

@ryanecom_ Hey man let me know, really interested

[Abhi @amk_ads]

@careergrowthWJ sent