10x is easier than 2x.
Sounds backwards. It isn't.
Most people chase 2x. Work harder. Add hours. Grind more than last year.
But 2x is exhausting, it's just more of what you're already doing.
10x is different.
Here's why:
2x lets you keep everything. 10x forces you to let go.
You can't 10x by adding effort. You do it by cutting the 80% that doesn't matter and pouring everything into the 20% that does.
10x isn't about doing more. It's about doing less, of the right things.
I learned this the hard way. Ten things pulling at me at once felt like progress. It was dilution.
The moment I cut down to one focus, everything got clearer. And lighter.
A bigger goal doesn't create more pressure. A scattered one does.
Think bigger. Then subtract everything that doesn't serve it.
If you’re a founder doing $30k+/month and your close rate is leaking, that’s not a product problem.
That’s a sales problem. And it’s the most expensive one to ignore.
I close high-ticket deals. You’ve got the offer and the leads? I turn more of them into paid.
DM open. Tell me what you’re selling.
The book that helped my sales the most isn’t a sales book.
It’s Letting Go by David Hawkins.
I used to get on calls needing the yes. The more I needed it, the worse I got. Talked too much, pushed when I should’ve shut up. People feel that. Makes them lean back.
The book’s about letting go of the outcome. Not the work, the outcome.
I started showing up calm. Fine either way. Calls got easier. People close themselves when they don’t feel pushed.
If you’re in sales, or just chase things too hard, read it.
The calmest person in the room runs it.
@Joi2James A high-ticket sales engine of my own. Spent years closing other people’s deals, €500K+ worth. The lesson that keeps paying: most products don’t need more attention. They need someone who can actually sell them.
People think top closers are aggressive.
The best ones are calm to the point of looking lazy on the call.
That calm is earned earlier — in how the deal was set up.
You can’t relax on a call you didn’t build properly. The pressure is just unfinished work showing up late.
A strong setup makes closing boring.
UK client this month. Multi-five-figure deal.
By the closing call there was nothing to “close.” Quick recap of what we’d agreed, he asked how to pay, done.
If your closes feel like a fight, your setup is weak. Fix the setup, not the script.
The move most reps skip:
Tell the buyer the exact next step before the closing call.
So when you get on, you’re not introducing anything new. You’re confirming a path he already agreed to.
No surprise = no resistance. He closes himself.
Looking to connect with founders and owners who have a strong offer.
You've built something worth selling, I help you close more of it and scale.
If that's you, DMs are open.
Looking to connect with founders, agency owners, and sales leaders building ambitious businesses. Always open to great conversations and opportunities!
One lesson I’ve learned recently:
Not every good opportunity is the right opportunity.
I recently had the chance to pursue something that looked great on paper.
Good money. Clear path. Solid opportunity.
But the more I thought about it, the more I realized it wasn’t aligned with the future I’m trying to build.
That’s when I realized:
Focus isn’t just about what you say yes to.
It’s also about what you’re willing to walk away from.
Sometimes growth means turning down something good so you can stay committed to something greater.
Clarity is a competitive advantage.
The best salespeople I know don't sell.
They ask better questions than anyone else in the room.
They listen longer than feels comfortable.
And they let the prospect talk themselves into the decision.
Pushing closes deals once.
Understanding people closes them for life.
You're gonna hear no. A lot.
From prospects. From companies. From people you were sure about.
That's just the game.
What separates the people who make it from the ones who don't is simple.
The ones who make it don't slow down after a no. They speed up.
Because every no just means that wasn't the right one.
The right one is still out there. And it only shows up if you keep moving.
You will never outperform your own self image.
In sales this shows up as dropping your price before the prospect even objects.
Or avoiding the follow-up because you feel like you're bothering them.
That's not a skill problem. That's an identity problem.
Change how you see yourself. The numbers follow.
Founders will spend €15,000 on ads.
Then refuse to pay €2,000/month for someone who can actually close the leads those ads generate.
The math doesn't math.
A good closer pays for themselves in week one.
A bad one costs you the whole pipeline.
If you're tired of watching qualified leads ghost, DM me.
I work with 2-3 companies at a time. One spot opens June.