It can feel daunting to do the research necessary to create an informative, helpful piece of content on a topic for which you're a novice at best. This is where interviewing can help you level up as a content marketer.
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Ultimately, SEO ensures the content you work hard to create is served to the right audiences, at the right time. Without an SEO foundation, then, it will be difficult to succeed as a content marketer.
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In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. (HubSpot)
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Along similar lines as copywriting, it's vital you become a proficient editor if you want to succeed as a content marketer. It is a mandatory step for cleaning up that copy and making it sound as professional and polished as possible.
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Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%). (HubSpot)
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More likely than not, the vast majority of your role as a content marketer requires you to create content that converts leads and drives sales. To do this successfully, you need to be a good copywriter.
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When you remarket your content, you take the content that already existed and try to re-engage users who interacted with that content but didn’t convert.
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70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job. (Think With Google)
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Make sure your site loads quickly, is mobile optimized, and has navigability features such as a table of contents and back-to-top button. Your content should be easy to read on all devices, with a series of clear, consistent headings and a sans-serif typeface.
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The rise of video is not about to stop — and with rich video and image packs taking precedence in SERPs, you’d be remiss to not include video in your content marketing strategy.
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Using stats and data provides an irresistible hook and allows you to show why one should read the piece in the first place. The great thing about data is that it can be used both on your website and on social media platforms.
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