Ampush

Ampush, now a Tinuiti company, crafts holistic strategies and executes throughout the funnel. We solve the total growth challenge.

[Ampush @ampush]

Building growth marketing engines since 2010 - Ampush teams solve the total growth challenge.

Reach out today to learn how we helped build growth for brands including Peloton, Uber, Dollar Shave Club, Blue Apron, Birchbox, Blenders, Hubble and dozens more.

[Ampush @ampush]

Big news! We’re excited to announce that Ampush has been acquired by @Tinuiti, the largest independent performance marketing firm in the US. We’re thrilled to unite our teams and bring our clients even stronger technology-enabled solutions. Read more here:https://t.co/iJhHCgWldF

[Ampush @ampush]

@HireFireTeam Truly a special thread

[Ampush @ampush]

@GrammarHippy efficient with language

[Jesse Pujji @jspujji]

Here's a hot topic for Thanksgiving dinner tables:

Facebook & Instagram are NOT listening to your conversations.

What they are doing is MUCH more effective!

Here’s how it works (so you can explain it to your family)👇🏽👇🏽👇🏽

[Ampush @ampush]

@triplewhale Optimize for clicks

That way you will get WAY more traffic, and we all know traffic = quality conversions 🤪

[Ampush @ampush]

@heyitsalexP The Facebook defined learning stage isn't important, but getting quality learnings are.

A: Choose if you can get at any conversions
B: Choose if you cannot get any conversions - likely the option for very expensive, high consideration products

[Ampush @ampush]

@Aazarshad Great resources! Thanks for sharing

Another good creative one is: https://t.co/2pdphEOYCu

[Ampush @ampush]

3 Things Every Growth Marketer should Consider this BFCM:
1. Don't over do it - optimizing every minute is bad for campaigns and your mental health
2. Watch last-click performance in addition to FB UI data
3. Go for the drumsticks. The dark meat is way tastier than the white

[Ampush @ampush]

@Badalpandey_ Need to see a thread where a growth marketer optimizes their Hinge profile

[Ampush @ampush]

@zachmstuck Can't agree more. Good direct response ads can drive low acquisition cost while promoting brand - good brand ads rarely back out from an immediate acquisition cost standpoint.

[Ampush @ampush]

@thesamparr Gnarly. Crazy pop on that ollie too - call me impressed!

[Ampush @ampush]

That's a wrap!

If you enjoyed this thread:

1. Follow me @ampush for more of these
2. RT the tweet below to share this thread with your audience

[Ampush @ampush]

We look at 100s of ad accounts every year - most could be improved through messaging taught in marketing 101:
1. Urgency
2. Novelty
3. External Validation

Here are 3 ways to apply them to your creatives:

[Ampush @ampush]

We look at 100s of ad accounts every year - most could be improved through messaging taught in marketing 101:
1. Urgency
2. Novelty
3. External Validation

Here are 3 ways to apply them to your creatives:

[Ampush @ampush]

3/ 1000+ 5-Star Reviews

Let others speak for you - take your most compelling reviews and use them as ads! Especially for products that are higher consideration, this is almost always a winning strategy.

We source comments from:
- Reviews
- Comments
- Press

[Ampush @ampush]

@KhizerAbbaas FB Algorithm almost always know better 🧠

This advice also holds true with audiences!

[Mason Littlejohn @wearetheselect]

New Pre- BFCM Facebook Ads Guidance from Meta Auction team via my Reps:

Bid changes up to 40% won't restart learning phase

Budget changes up to 70% won't restart learning phase

FB Auction team - "dont sweat learning phase too much anymore."

[Cont'd]

[Ampush @ampush]

@TaylorLagace Couldn't agree more - small creators are here to stay. It makes no sense paying exorbitant fees for big influencer placements when you can get the same results whitelisting smaller ones.

[Ampush @ampush]

Don't choose influencers to whitelist based on follower count. We have seen micro influencers consistently beat pages with 1M+ followers.

Instead, choose them based on their content - does it makes sense to run as a paid ad?