๐ฃ #AWARDS NEWS: Viant has been named the winner of the 2026 CTV Innovation Award from MarTech Breakthrough
This marks our ๐๐ต๐ถ๐ฟ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ฐ๐๐๐ถ๐๐ฒ ๐ ๐ฎ๐ฟ๐ง๐ฒ๐ฐ๐ต ๐๐ฟ๐ฒ๐ฎ๐ธ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐๏ฟฝ๏ฟฝ๏ฟฝ๐ฟ๐ฑ, following recognition for Best Demand Side Platform (2024) and Best AI-Powered Advertising Platform (2025).
๐ช๐ต๐ ๐ฉ๐ถ๐ฎ๐ป๐ ๐ช๐ผ๐ป โฌ๏ธ:
As CTV continues to reshape advertising, marketers need more than impressions: they need to know who saw their ad, what content surrounded it, and whether audiences were actually paying attention.
Thatโs exactly what Viantโs CTV Intelligence Layer delivers by combining:
โฆ๏ธTVisionโs second-by-second verified attention measurement
โฆ๏ธViantโs identity spine and Household ID, reaching 95% of U.S. households
โฆ๏ธThe IRIS Content IDโs show and scene-level contextual intelligence
Viantโs intelligence gives advertisers a competitive advantage, turning CTV into a true outcomes-driven performance channel.
A huge thank you to MarTech Breakthrough for this recognition and congratulations to #TeamViant!๐
Vericast is investing in innovation that will empower marketers to tackle the dynamic demands of the market with confidence! We are excited to unveilโฆ NXTDRIVE! ๐
Learn more by joining us at 2pm today: https://t.co/u5ef3MICQ4 #marketing#firstpartydata#datastrategy
One thing marketers should do differently this holiday season? Don't think small!
Our expert Aimee Englert can guide you through how to learn from in-store to encourage more online shopping: https://t.co/sJ5R4ycO4i
#retail#ecommerce
To successfully retain and acquire new shoppers in today's landscape, marketers need to know how to capture their attention. That's where our CPG & Grocery TrendWatch comes in. Download today for more key insight: https://t.co/hntmQ66Eow #cpg#grocery
Big congratulations are in order! ๐ ๐พ
Susan Rothwell, Vericast's CRO, has been named Individual of the Year by the @BigAwards for their Sales & Marketing Technology Awards program (aka The Sammys)! ๐ #awards
Rob Crews spoke with @FoodInstitute about the toll tough economic times are poised to take on middle-tier restaurants. ๐ฝ๏ธ
See what advice Rob has for what he calls "fine dining for the masses": https://t.co/eiEVcZY4Uu
#restaurant#inflation
๐ฃ Breaking news! We've gathered insights into the financial mind of #GenZ, and the opportunities for financial institutions abound. See our insights on financial advice, how finances affect mental health, and more: https://t.co/Xt9sh8aYY2 #marketing
Vericast's Matt Lukosavich for @ModRestManage: We know that higher inflation is affecting restaurant owners, operators & their customers. Our data shows ways to increase customer frequency without sacrificing margins - a must-read for #restaurantmarketers. https://t.co/8gMK63XNiD
People are getting creative in the kitchen to fight inflation, and marketers need to do the same! So glad to see our research is helping people strategize. #inflation
๐ฃ Breaking News: Inflation has found a new way to impact shoppers. Vericast research shows that making spending decisions during this period of high inflation is negatively impacting consumers' mental health: https://t.co/IbUnDdBzqW #inflation#mentalhealth