The stark difference between how Kim handles and exits relationships Vs Khloe is the psychology of growing up as the pretty sister Vs the ugly sister.
One grows up expecting options, the other learns to tolerate more. That shows up in relationships
A 26-year-old YouTuber made a horror movie in twenty days for under a million dollars. On Wednesday it beat Disney's first Star Wars theatrical release in seven years at the domestic box office.
Obsession brought in $5.6 million on Wednesday. The Mandalorian and Grogu brought in $4.2 million the same day. The Star Wars film opened with the lowest debut in franchise history, lower than even 2018's Solo. Obsession is now closing in on $60 million domestic on a budget reported between $750,000 and $1 million.
The director is Curry Barker. Twenty-six years old, first feature, made his name on YouTube before this. He shot Obsession in twenty days. Focus Features picked it up and gave it a wide release.
What I keep coming back to is how the second weekend went. Obsession opened at $17.2 million, which was already double its projections. The second weekend was bigger than the first.
A 30% week-over-week growth on a wide release is the third-largest jump of its kind in box office history outside of Christmas season. The other two were Sound of Freedom and Mother's Day, both faith-driven films with religious-community word of mouth. A horror movie pulling this off has no comparable case.
Disney spent an estimated $80 to $100 million marketing The Mandalorian and Grogu. The film cost $165 million to make. It needs to reach roughly $475 million globally to be considered a success and is currently at $171 million.
Focus Features marketed Obsession on a fraction of that budget. The fan-driven marketing that exists, including a billboard campaign in LA and New York where a character from the film is texting people from a real phone number, was organized by viewers who wanted others to see it too.
The structural story underneath this week's box office report is what this means about marketing math. For the first time at this scale, audience-discovered word of mouth has outperformed a nine-figure studio marketing buy on the same weekend at the same theaters.
Disney paid four billion dollars for Lucasfilm in 2012. On Wednesday the franchise was beaten by a YouTuber who spent less on a feature film than a single Star Wars billboard probably costs.
As you get older you realise that first red flag that you ignored will be the reason you break up 2 years later.
And you will regret not walking away that first time.
People making jokes about Spirit airlines and saying Frontier should be next are ignorant. When there is no longer affordable options to fly then what? Not to mention the thousands of people losing their jobs in a terrible economy! This is not funny.
I think there’s a beauty in saying no to vacations and instead building a life you love in your own city. it’s far too normalized to use “travel” as a coping mechanism for a life you’re not proud to live. your weekend trip to Joshua tree is not a personality trait