When marketing to overindulgers, your most likely best customers, what questions should you ask? Read about the ethics of marketing to bingers in our latest post: https://t.co/m4akZMZE6T
#marketingethics#marketing
Retail media advertising spend is soaring and will continue to grow, reflecting the increasing importance of digital channels in driving sales and brand visibility. What are you doing to capture consumer attention?
#retailmedia#mediabuying#mediaplanning
Understanding attribution is critical to marketing success and one of the hardest things to get right. Read how you can identify what works for you and create a cycle of continuous improvement: https://t.co/9yP2zW47oJ
#attribution#growth#marketing#advertising
It's tempting to panic about the state of the world regarding AI, but make no mistake: the future will continue to be built for people but powered by AI.
Read our POV on embracing Marketing 5.0: https://t.co/BOjOPLpqV4
#aiinmarketing#aipanic#digitalmarketing#ai
Instead of worrying about whether AI will replace you, think of the tedious work that AI could front for you instead. Marketers should think big picture, while AI handles tasks like copywriting & topic generation. https://t.co/Gt1VSPz8Eo
#aimarketing#aipanic#digitalmarketing
You might think most people head to the mall for retail therapy, but 66% of self-identified shopaholics go online to Amazon. Find out where you might find shopaholics in "Behind the Binge: The Motivations of Shopaholics" in https://t.co/nY2NBCsCZm
#bingeshopping#trendsreport
Quantitative data is often closely associated with performance-focused digital marketing efforts, while qualitative data is treated as representing brand-building channels that lend themselves to more-immersive creative. Read more: https://t.co/WcKAK10G5T
#digitalmarketing
Prime Day 2022 was just announced as July 11-12! There's still time to prepare, even with less than a month to go. Don't miss our post on how beauty brands (and others) can take advantage of the big sales event. https://t.co/4NOPmSMhGm
#amazonprimeday#primeday#amazonmarketing
46% of self-proclaimed shopaholics have said they are open to considering new brands to spend their dollars. Is your company sticking out online? https://t.co/3EhGkvp2OJ #bingeshopping#trendsreport#socialadvertising
Deinfluencing is really just influencing at its core. Consumers crave honesty, and hearing what products you shouldn't buy is the latest form that this truth has been taking on TikTok.
Read more in our post: https://t.co/UzARCpNnsE
#tiktokmademebuyit#influencermarketing
Despite consumers tightening their discretionary spending, the beauty category has grown and will continue to grow. Read our post on how beauty brands can take advantage this Prime Day: https://t.co/2g700RDKEM
#amazonprimeday#primeday#amazonmarketing#beautymarketing
AI is rapidly changing what we can do in the marketing world. #ICYMI, Anagram describes the impact artificial intelligence will have on the 4P's of Marketing. https://t.co/2g95a1L8IS #ai#marketing#growthmarketing#aimarketing
If you can't beat Amazon, why not join 'em? Here are three ways you can drive sales for your business.
Dive deeper into these strategies in our post "The New Retail Media Reality: How to Leverage Amazon’s Power" → https://t.co/jA67lMhITB #onlineshopping#retailmedia#amazon
Anagram is in an exciting phase of growth! We're expanding our retail media and analytics offerings - read the release for the details: https://t.co/9sD6CNCjCA #mediagency#media#agencygrowth
We're constantly impressed by what's new in AI every day. It's a no-brainer that AI is changing the way we market. This post discusses how to leverage AI to create more personalized and effective marketing campaigns. https://t.co/pXIFAW2gDd
#generativeAI#marketingai#aicontent
Google discontinued support for ETAs last summer, forcing marketers to transition to Responsive Search Ads (RSAs). Here are some tips for adapting best practices to the new RSA format: https://t.co/A3ciWStrvB
#searchads#googlesearch#paidsearch#paidmedia