Anabel Kirvan

Salisbury University | Marketing & Communications

[Anabel Kirvan @anakirva]

micro-influencers have a smaller reach than large influencers but they are more closely bonded with their community since it's a smaller scale and are more influential on their audience. the clothing brand Edikted works with many micro-influencers and ambassadors #VASocialMediaPR

[Anabel Kirvan @anakirva]

TARES is truthfulness, authenticity, respect, equity, and social responsibility. A brand that embodies all these features is @patagonia with their environmental activism. #VASocialMediaPR

[Anabel Kirvan @anakirva]

social landscape refers to the current trends and algorithms on social media platforms that a brand must adapt to so they can stand out. @dunkindonuts has a special collaboration with @SabrinaAnnLynn and her relevance gives dunkin more attention #VASocialMediaPR

[Anabel Kirvan @anakirva]

@NFL uses their snap story to post the best plays from their games that week. It keeps their audience engaged on days when they don't have games and gets them to look forward to seeing all the competition on the weekend. #VASocialMediaPR

[Anabel Kirvan @anakirva]

snap maps shows experiences from real people at certain locations especially the locations of brands and businesses. for example if you click on @Starbucks you can see their hours of operation, posts from their customers, and similar locations. #VASocialMediaPR

[Anabel Kirvan @anakirva]

snapchat filters are engaging ways to promote a brand. @redbull has one right now that includes a game. Its a great way to interact with their audience and promote sharing with friends! #VASocialMediaPR

[Anabel Kirvan @anakirva]

credibility means committing to your promises and following through with them. a brand that does this well is @WarbyParker because of their promises for affordability and "buy a pair, give a pair" campaign #VASocialMediaPR

[Anabel Kirvan @anakirva]

authenticity means being truthful and genuine with your audience. a brand that does this well is @benandjerrys with their commitment to social justice and the way they share the evidence of their work. #VASocialMediaPR

[Anabel Kirvan @anakirva]

a campaign goal is what a brand ultimately aims to achieve in their campaign like increased sales or brand awareness. @CocaCola does this with their share a coke campaign, it influences people to buy for their friends and share their experience online. #VASocialMediaPR

[Anabel Kirvan @anakirva]

campaign elements are the key features of a PR campaign, and they measure the success of any brands efforts. @Nike does this well as we have all seen several successful campaigns from them for many years. #VASocialMediaPR

[Anabel Kirvan @anakirva]

Being a humanizing brand means to connect with people on a real and emotional level rather than transactionally. It requires authenticity, a brand that I find to be authentic is @Dove #VASocialMediaPR

[Anabel Kirvan @anakirva]

Snapchat marketing is short form content that usually reaches a younger demographic and gives them a snapshot of what the brand does. One brand that does this well is @espn they post highlights and big plays from different professional sports teams. #VASocialMediaPR