A great example of how industry and academia can collaborate! Well done Burberry and Royal College of Art! https://t.co/iUZRLAgEO5 https://t.co/Ve4GvJMOFs
The study, by marketing solutions company APS Group, suggests the high street can have a brighter future by embracing digital technology, which drives interaction even after shoppers had left the immediate environment of the in-store screens. https://t.co/cNAYJoAocI
The 149 sq m (1,600 sq ft) store is one of L’Occitane’s largest worldwide. The brand’s ‘glocal’ strategy is leading to tailored customer service standards and personalised services being introduced to different markets. https://t.co/Ewal7hle4y
“Advocacy is an awesome tool but at the same time if it’s your best tool you’ve got to tailor your business model to it. Because our business is speakers it means everyone has to stop by a friend’s house. That is hard to control or scale.” https://t.co/KLiMK85BCP