Interessante vidéo de Sleep Deez (ami et complice de GameBoyy 310) sur l'affaire des Grammys.
Pour ceux que ça intéresse j'ai fait un (long) résumé des principaux points qu'il aborde.
- BTS ne boycotte rien : leur position est simple, mesurée et légitime.
- La catégorie "Asian Pop" est peut-être bien intentionnée, mais elle est fondamentalement mal conçue. Sleep Deez reprend les critiques déjà formulées : l’Asie est un continent, pas un genre musical ; la catégorie est un fourre-tout artificiel qui risque de renforcer la séparation plutôt que l’inclusion. Il critique particulièrement la règle du « meaningful use of Asian language », qu’il juge incohérente (qui va décider si une langue asiatique est utilisée "de manière significative" ? Que se passe-t-il pour un artiste singapourien qui chante en anglais ? Pourquoi cela n'existe dans aucune autre catégorie ?).
- Réponse à Zeena Koda : BTS n'a jamais demandé la création de cette catégorie ; ils n’ont donc ni à la sauver, ni à justifier en privé leur refus d’y participer (Bim !😁)
- Le point le plus intéressant : selon une source interne de la Recording Academy (qui est un de ses amis), la catégorie aurait été conçue avant le CB de BTS et pas spécialement pour eux. En revanche, par la suite, comme Arirang ne figurait pas parmi les favoris préliminaires pour l’AOTY, les Grammys auraient souhaité que BTS soient les premiers à gagner dans la nouvelle catégorie afin de lui donner immédiatement du prestige. Elle n’aurait donc pas été créée pour BTS, mais la Recording Academy aurait compté sur eux pour la légitimer, considérant que c’était un win-win pour les deux parties (à toi l’award, à moi le prestige de la catégorie). Tout ça au conditionnel tout de même.
- Réponse officielle de Harvey Mason Jr. : insuffisante. Elle n’explique pas pourquoi créer une catégorie distincte fondée sur les critères de l’origine géographique et de la langue.
- Plus largement, Sleep Deez critique le système des Grammys qu’il juge très politique, peu transparent et où les catégories influencent la manière dont les artistes sont évalués.
- Conclusion : il soutient clairement la position de BTS. Pour lui les Grammys espéraient utiliser leur notoriété pour crédibiliser la nouvelle catégorie, et BTS a eu raison de refuser. Au-delà, cela pose la question de la manière dont l’industrie musicale occidentale reconnaît les artistes asiatiques dans les récompenses majeures.
Et ma conclusion à moi : les Grammys sont dans le caca.
https://t.co/fy2KiLZA7A
Hi ARMY: check out this vid by @SleepDeez ! It’s very informative especially info shared starting at time stamp 15:33. TY SleepDeez 4 sharing ur insights from someone who knows the RA & how it works!
Why The Grammys Needed BTS To Participate https://t.co/szf9WiIC3b via @YouTube
Who, then? No one. No major artist except Tablo—a highly independent artist and a respected songwriter and producer who has nothing to lose by speaking out.
For groups younger than BTS, challenging the Recording Academy would be a huge risk. It's even a major risk for well-established artists. Their situation is simply not comparable to BTS's. BTS is the only act capable of shifting the balance of power with the Academy while absorbing the political cost without jeopardizing its position in the U.S. market. Obviously, no other artist is in that position. That's why I can't blame them for taking a wait-and-see approach until the Academy's next move.
Once again, the more striking is the silence of the record labels and producers. And no one has stepped forward to defend the category—not them, nor Korean critics or journalists, despite how extensively they have commented on the issue.
Western labels spend billions investing in Asian market in the last years, and suddenly Grammys create an "Asian Pop" category for ..."diversity"
Coincidence? Or are the trophies just following where the money goes? 🏆🤔
If anyone was powerful enough to take a stand on the issue, it was BTS. Other k-pop groups don’t have the same freedom of action or speech, and we certainly can’t blame them for staying silent. At least for now.
Personally, it’s the silence of the agencies that I find most interesting. It betrays a certain awkwardness—otherwise they would have already spoken out on the subject—and at the same time, I can’t believe that none of these major agencies were consulted when this category was created. To what extent were they in favor of it? I’d really like to know all the ins and outs of this story.
@MinYoongiSwagg7 I also want to say all of our tweets need to be extremely well mannered. I'm seeing army tweets being featured in articles. Be respectful and polite while getting your points across. Don't be like that IG lady that was swearing in her statement. Follow BTS's example.
@choco_cerise Ce n'est donc probablement pas que pour des intérêts financiers. La médiocrité humaine est insondable et là-dessus je te rejoins à 1000%.
C'est sûrement plus compliqué. J'ai lu ce matin que des journalistes avaient interviewé anonymement des votants aux Grammy (et autres cérémonies) pour savoir pourquoi ils ne votaient pas pour Beyoncé, pourtant maintes fois nominée. Certains ont répondu que c'était pour la remettre à sa place...
@choco_cerise Ok. Je voulais juste attirer ton attention sur le fait qu'il est préférable d'être le plus précis et factuel possible quand on montre les crocs 😁
Disney+ taking over the Grammys from 2027 won’t mean a thing if we don’t tune in.
When that broadcast goes live, we switch off ABC, Hulu, and Disney+ completely and host a massive global re-watch party for "BTS THE COMEBACK LIVE | ARIRANG" on Netflix instead.
What do you say? Shall we? Pass it along if you agree....
My mind keeps coming back to this post of mine from when this whole thing kicked off a couple of days ago…
Because along the way, people seem to keep forgetting what the Grammys actually are.
They're not a mathematical formula.
They're not a measurable metric of artistic greatness.
They don't award whoever sold the most albums, sold out the most stadiums, or changed the industry the most.
They're a vote.
A subjective opinion held by a group of people.
That's it.
An opinion with a trophy attached to it.
If those opinions matter to you, that's your choice. Have at it. Good luck. 👍🏻
But don't confuse SUBJECTIVE recognition with OBJECTIVE greatness.
BTS didn't become great because the Grammys said so.
They won't become less great because the Grammys don't.
Stadiums don't suddenly become empty.
Albums don't suddenly unsell themselves.
Records don't suddenly unbreak.
Global cultural impact doesn't suddenly disappear.
The only thing that changes is whether a particular voting body chooses to recognise it.
That's their right.
Just as it's BTS's right to say, "No thanks. We don't need your opinion this time."
Again, the only power gatekeepers ever have is the power we choose to give them.
The moment you stop treating their opinion as the measure of worth........
...it's just another opinion. 💁🏻♀️
[NME] "NME has long opposed classifications based on specific genres or regions, stating that "pop music is simply pop music, regardless of geographical location, language, or race. In 2021, we argued that the Grammys shouldn’t add an Asian Pop category, writing: “Doing so might give a handful of Kpop groups new bragging rights and a shiny new trophy to display, but how much would it do for them in the wider world? If you’re not already interested in a particular genre or scene, the likelihood of you paying that much attention to a niche category celebrating its artists is low, so the chances of such a field bringing heaps of recognition onto Asian Artists also seems slim.”
“Segregating awards shows by language or region, as already happens with the Grammys’s Latin and “global music” categories, continues to perpetuate the othering of music that isn’t Western, white (until very recently Black artists also struggled to be considered in the main categories) and English-led,” we added.
"#BTS refused to submit in protest against the newly established 'Best Asian Pop Music Performance' category," giving significant weight to the criticism that the creation of a dedicated category would serve as a mechanism to exclude Asian Artists from nominations for major awards (General Field), such as "Album of the Year."
"Meanwhile, we gave ‘Arirang’ a four-star review when it landed last March. “In the days before #BTS made their historic live comeback in Seoul’s Gwanghwamun Square, a banner adorning a nearby building described the group as “Born in Korea. Play for the world.” It’s an apt characterisation of what they’ve always done – mixing the cultural heritage of their home country with global influence, an approach that lights up ‘Arirang’."
#ArtHasNoAliens #GeographyIsNotAGenre #WeStandWithBTS
https://t.co/LJTdlA75qB
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