Andrei Rebrov

Chief Agentic Officer and Co-founder @ Finlens | ex-CTO @ Scentbird | Subscription Advocate | Excellent ambition and inconsistent execution

[Andrei Rebrov @andrebrov]

@Selixer_Tech @FinsiAI - what you should do about it all

[Andrei Rebrov @andrebrov]

@F1 3 weeks to ship merch from official site to USA is a way to win the fan base

[Andrei Rebrov @andrebrov]

A subscription brand was ready to kill their Facebook prospecting - numbers said they were losing six figures.

Layered in retention data. Those campaigns brought in customers with 2x the LTV of any other channel.

Attribution without retention context is expensive guessing.

[Andrei Rebrov @andrebrov]

@raulgalerad @ReferralCandy Nice one!

[Andrei Rebrov @andrebrov]

A subscription brand's #1 cancel reason wasn't price or quality - it was "too much product."

Customers loved it but couldn't consume fast enough. Black Friday buyers pushed reorders from 30 to 60 days. Q1 revenue dropped 10%.

Your best customers can churn you into a hole.

[Andrei Rebrov @andrebrov]

Most brands treat churn like a marketing problem. But 20-30% of subscription cancellations are failed payments and expired cards. You're running win-back flows for people who never wanted to leave.

[Andrei Rebrov @andrebrov]

Summer cohorts retain 30-40% worse than fall/winter for consumable subscriptions.

Most brands run the same acquisition playbook year-round and wonder why Q3 cohorts underperform. Your best customers sign up in October.

[Andrei Rebrov @andrebrov]

@get_untitled This is the shift we're seeing too. Brands spending $50K/mo on Meta but can't tell you their 90-day cohort LTV. The ones who flip to retention-first usually find 20-30% of revenue they were leaving on the table.

[Andrei Rebrov @andrebrov]

@christopherep29 The $40K/mo subscription base is the real asset here. With the right retention data, you'd know exactly how sticky those subscribers are before writing the check. SKU concentration risk drops fast if cohort LTV is strong.

[Andrei Rebrov @andrebrov]

Klaviyo says this brand gets 52% of revenue from email. Shopify says 32%.

Same month. Same revenue.

Customers open the email, then type the URL in a new tab. Klaviyo claims the sale anyway. Your email ROI might be 40% inflated.

[Andrei Rebrov @andrebrov]

@G33_Solutions Ha, see this all the time. One of the reasons @FinsiAI was created

[Andrei Rebrov @andrebrov]

@m1keyly you can actually look at Shopify Native Subscription or Appstle, once it takes off - choose between Loop, Stay AI or Skio

[Andrei Rebrov @andrebrov]

@MR_B2B_ECOMM Works with: Claude Code, Cursor, Gemini CLI, GitHub Copilot, Codex CLI, Kiro, OpenCode, and any AI assistant that supports context files.

[Andrei Rebrov @andrebrov]

We just open-sourced 178 e-commerce skills that make AI assistants actually useful for running an online store.

Not generic code snippets — real workflow guides for Shopify, WooCommerce, and BigCommerce.

Free. https://t.co/3HFyW5cj1u

[Andrei Rebrov @andrebrov]

@itsbhaveshp The beating will continue until marketing start talking to ops and finance. And forgets about ROAS

[Andrei Rebrov @andrebrov]

@arthuryuzbashew @mediafa_st Then just keep analyzing it regularly and improving the product.

[Andrei Rebrov @andrebrov]

@arthuryuzbashew @mediafa_st Give them a list of reasons they cancel + a text box where they can input stuff. Analyze the latter - that's your real signal.

[Andrei Rebrov @andrebrov]

@psaccomani pop-ups generate first-party data (emails, preferences) that feed retention systems. you need to capture traffic coming to the website one way or another

[Andrei Rebrov @andrebrov]

@noelcetaSEO At 6% monthly churn, you need ~17 months to break even on a $60 CAC. Most boxes fold by month 8. The brands that survive obsess over Month 2-3 retention, not acquisition.