I am at work and won’t be able to watch the premiere if BOL 🥹 so I am giving away my ticket. Please write me on DM and I will send you my code. ✨🌻🍑
BEFORE IT BREAKS
#BrokenOfLovePremiere
Milan Fashion Week just wrapped and the digital impact was huge as the luxury landscape shifted fast, and the pace online moved even faster 🇮🇹
Gucci secured the #1 spot with $54.6M in Earned Media Value (EMV), fueled by the buzz around Demna’s new era as Creative Director and a casting that dominated the conversation. The season’s dark horse was FERRAGAMO, with a staggering +514% YoY increase in EMV.
Top brands of the season:
@gucci — $54.6M
@Prada — $48.1M
@Fendi — $20.3M
@Ferragamo — $18M
@dolcegabbana — $16.5M
And while the brands provided the stage, creators drove the engagement: #Faye, #Namtan, #Pond, #Karina, #HeartEvangelista .
Stay tuned for the full list 👀
*In collaboration with KARLA OTTO and CTZAR 🤍
#milanfashionweek #mfw #mfw2026 #luxuryfashion #fashionweek #fashiondata #earnedmediavalue #emv #digitalinfluence #runwaytodigital
#gucci #prada #fendi #ferragamo #dolcegabbana
#faye #namtantipnaree #ppnaravit #katarinabluu #iamhearte