Andrei Lunev, PhD

Scaling Brands on Meta Risk-Free with Infinite Creative Volume.

[Andrei Lunev, PhD @andreilunev]

🚨You want to scale to $50K/day? $100K/day?
Here's the framework.

Two clients this month asked me to slow down... not because ads stopped working, but because their supply chain couldn't keep up.

100% of people who've hopped on the call with me have scaled.

Zero churn rate means all of them came back with results.

Because the fixes are systematic, not random.

Here's what happens:

First hour:
I give you the complete bid caps framework
- Exact bid calculation formula
- Account structure Meta's dev team confirmed
- Creative volume methodology
- Scaling without touching budgets
- Troubleshooting playbook

Second hour:
We apply it to YOUR account
- Specific fixes for your bottlenecks
- Your roadmap to scale

The goal:
You internalize everything. A lot of "aha" moments.

You leave knowing exactly what to do. No follow-ups needed.

This isn't a retainer.

It's a knowledge transfer.

The main purpose? Get rid of other consultants.

Get rid of ME.

I'm teaching you how to fish, not giving you a fish.

Bonus: Exclusive Meta webinar recording (partners only, not available publicly)

Zero churn rate. 100% success rate.

Not because I'm holding your hand. Because the methodology works.

Full program: https://t.co/JwDurcbN5g
For people who:
✅ Tried bid caps—they wouldn't spend
✅ CAC volatility forcing you back to lowest cost
✅ Ready to execute for guaranteed results

Not for people who:
❌ Want hacks, not frameworks
❌ Expect set-and-forget
❌ Follow YouTube best practices

I only do these 2-3 times per month.

Apply here: https://t.co/JwDurcbN5g

[Tegra @hellotegra]

The agency space is cooked because everyone runs the same playbook on every client.

Same audit doc. Same campaign structure. Same 90-day "roadmap" with the brand name swapped into the header.

It works often enough to keep the lights on. That's the trap. Average is repeatable, so average is what gets templatized.

Here's the line we draw.

SOPs are for the parts of the work that don't change. Account builds, naming conventions, conversion-action setup, QA checklists, reporting cadence. That layer is identical across every account we run.

Strategy is the part that changes every time. A Shopify brand-builder at $200K/mo, a P&C insurance lead-gen operator, and a SaaS founder fighting blended CAC are three different problems. The angle that prints for one would quietly drain the budget of another. We've seen it happen in audits we inherited.

So the repeatable layer is where our systems live. The AI Agentic System ships the volume: hundreds of ads, the landing-page variants, the email cadence, from documented inputs. That's the part a machine should own.

The judgment layer is where the three of us spend our hours. Me and @andreilunev review the output, we don't assemble it. What gets read into a vertical, which test to kill at day three, when the data is lying: none of that lives in an SOP. It lives in operators with enough accounts behind them to have a gut, in a team small enough to pass it down instead of dilute it across 40 junior buyers.

That's also why we qualify hard before taking a brand on. A client who needs a bespoke build that breaks every SOP we have isn't one we serve well, so we pass.

The agencies stuck running one playbook everywhere aren't lazy. They scaled the template because the judgment layer doesn't scale with headcount, and they had headcount to feed. We built the template into systems so the three of us could spend our hours on scaling our clients' PnLs instead.

[Kelvon Himself @kelvonhimself]

This campaign started as zombie and became my heaven campaign, beating my one CBO campaign, now instead of uploading losers, I started uploading winners and testing ads.

S/o @scalesurfer_ @andreilunev for the bid cap sauce.

[Andrei Lunev, PhD @andreilunev]

Comparing models.

[Claude @claudeai]

Introducing Claude Opus 4.8: it builds on Opus 4.7 with sharper judgment, more honesty about its own progress, and the ability to work independently for longer than its predecessors.

Available today at the same price.

[Andrei Lunev, PhD @andreilunev]

Share this most legit Bid Caps Advice Ever!

[Andrei Lunev, PhD @andreilunev]

This July will be FIRE

I'll speak on:

https://t.co/9yji7cyyhW

https://t.co/52MTyNjDvM

https://t.co/bg1cMKGTp5

@IstvanicMarin I think we'll meet on all 3, mate 😁

[Andrei Lunev, PhD @andreilunev]

@tomselecksulcer @d_grimripper @iamgalba It was SO private we don't share that, sir... unfortunately

[Andrei Lunev, PhD @andreilunev]

We've spent literally 3 hours today on a call sharing ideas with @whiskeyatx and @iamgalba

What a day!

[Andrei Lunev, PhD @andreilunev]

@pk_992 @iamgalba the thing is - there are rate limits, so you should knock the API with Woody Woodpecker speed.
I have async pipeline what respects the limits.

[Andrei Lunev, PhD @andreilunev]

It's so exciting to get DMs like that.
We've just spend 1 hour on a call with this awesome guy and it literally changed his life.
He internalized cost-contolled media buying and started to focus on what really matters.
It's not just "how to find the winning bid"... it's the deep understanding of the algo.

[Andrei Lunev, PhD @andreilunev]

@TkTheme I tried both. Mass dupe is worse. And needs babysitting.

[Andrei Lunev, PhD @andreilunev]

BS... Bid Caps don't work like that. So much noize around this on twitter

[Andrei Lunev, PhD @andreilunev]

@ZedNilm1 vertigo

[Andrei Lunev, PhD @andreilunev]

@Miims1234 @XaviScales on a weekly basis most of the time

[Andrei Lunev, PhD @andreilunev]

@RobertPaidAds @RobertPaidAds You got it a little bit wrong. The strategy itself with the inflated budget and bid caps is something I use, but not because I want to show Zuck my big balls..

I've explained that in the original thread
https://t.co/cVDCy4Smup

[Andrei Lunev, PhD @andreilunev]

No.. I actually use this approach BUT the logic behind it is completely different.

Inflated budget is needed to:
1. Avoid budget changes and let Meta decide when and how much to spend.
2. Have more room for spending on the days with higher demand
3. Remove the pacing limits (have the ability to spend more per hour)

It doesn't signal Meta that you have big balls and it doesn't open the entire auction - it's just a dumb phrase that signals the guy just has no clue ..

When you use this approach - the CAMPAIGN SPENDING LIMIT is a must.

[Andrei Lunev, PhD @andreilunev]

@d_grimripper yeah.. what an idiot

[Andrei Lunev, PhD @andreilunev]

No.. I actually use this approach BUT the logic behind it is completely different.

Inflated budget is needed to:
1. Avoid budget changes and let Meta decide when and how much to spend.
2. Have more room for spending on the days with higher demand
3. Remove the pacing limits (have the ability to spend more per hour)

It doesn't signal Meta that you have big balls and it doesn't open the entire auction - it's just a dumb phrase that signals the guy just has no clue ..

When you use this approach - the CAMPAIGN SPENDING LIMIT is a must.

[Andrei Lunev, PhD @andreilunev]

@EcomMetro not in all accounts yet

[Andrei Lunev, PhD @andreilunev]

🌶️Tested in 2 accounts (accidentally):

Launched Flex Ads on Meta with no primary texts and 10 visuals. And it performed better than single ads.

Not a financial advice.