Scaling DTC brands from $1M→$20M no longer comes down to media buying tactics.
It's all about:
- Building systems for cranking out creative assets weekly (ugc/statics/videos)
- Landing page testing
- Getting creative with offers (not just %/$ off)
- Email/SMS flow optimization
In a competition of being most B2B client indifferent, careless and inhumane, @stripe would get all gold and championship belts of this World. How pathetic #stripe
The iOS 14 cookiepocalypse is another reason you need to build brand & have a reason to exist.
Brands with a proper foundation & an omnichannel strategy have seen almost no effect on their MER (media-efficiency ratio).
The brands without a proper foundation are hurting. Badly.
Facebook’s ads library almost feels like a cheat code.
The amount of visibility you get into a brand’s creative, copy, offers & positioning in just a 5 min scroll is incredible.
Tip: DPA & Collection format ads don’t render correctly, so don’t presume a brand isn’t using them.