Andrei Kashkin

[Andrei Kashkin @andreixkashkin]

Reminder: what's obvious to you is not obvious to them.

[Andrei Kashkin @andreixkashkin]

It’s better to fulfil our material desires than to discard them.

So how do we navigate this?

By pursuing goals which make it easier for us to find moments of peace and fun in the everyday -

With the belief that with enough time, our goals will take care of themselves.

[Andrei Kashkin @andreixkashkin]

I don’t think it’s happiness we’re all chasing, but rather peace.

Paradoxically (and ironically), peace often comes once we achieve the material goals we believe are gonna make us happy.

As Naval said:

[Andrei Kashkin @andreixkashkin]

The "experts" telling you LinkedIn Ads need 50,000+ person audiences are the same ones charging you £5K/month to manage campaigns that don't convert.

[Andrei Kashkin @andreixkashkin]

You don't need more:

- More connections.
- More ad spend
- More content

You need a LinkedIn Ads strategy that:

- Targets the right people
- With the right message
- At the right time

[Andrei Kashkin @andreixkashkin]

The only 3 campaign objectives you should be using on LinkedIn Ads:

- Website conversions
- Lead generation
- Website traffic

Everything else is LinkedIn trying to get you to spend money with no clear benefit or outcome.

[Andrei Kashkin @andreixkashkin]

Too many businesses spend way too much time on paid ad plans and forecasts.

But those are just educated guesses.

No plan survives first contact with the enemy.

Launch your ads and campaigns fast.

Only then can you make accurate plans for the next 3, 6, 12 months.

[Andrei Kashkin @andreixkashkin]

LinkedIn Ads is an audience driven platform.

So 80% of your time should be spent on getting your audience targeting right.

The remaining 20% should be spent on:

- Copy
- Creative
- Bidding strategy

[Andrei Kashkin @andreixkashkin]

LinkedIn Ads is the only ad platform that allows you to advertise directly to your dream customer's INBOX.

It’s the secret weapon for B2B leads.

[Andrei Kashkin @andreixkashkin]

Best ways to burn money on LinkedIn Ads (that even arsonists would be jealous):

- Don't use manual bidding
- Leave audience network on
- Leave audience expansion on
- Don't exclude irrelevant audiences
- Target multiple ICPs in 1 audience
- Use the brand awareness objective

[Andrei Kashkin @andreixkashkin]

A simple filter for all your B2B ads:

"Do I sound like a person, or do I sound like a business?"

Don't launch your ads until you sound like a person.

Behind the company you're targeting is a person.

So speak to them. Like a person.

[Andrei Kashkin @andreixkashkin]

@timo_vfx The GOAT

[Andrei Kashkin @andreixkashkin]

You don't want more leads.

You want more dream customers.

Whilst 100 leads at £1 each looks great on paper, it doesn’t transfer into money in your pocket.

So you need to be ok with getting less “leads” and spending more on your dream customers.

[Andrei Kashkin @andreixkashkin]

@timo_vfx Exactly that 🤝🏼

[Andrei Kashkin @andreixkashkin]

You don’t need thousands of £££ to get results from a LinkedIn or Google Ads campaign.

A couple hundred quid and a solid setup is more than enough to bring in the big bucks.

[Andrei Kashkin @andreixkashkin]

You can't pay your way into success with paid ads.

You might get loads of leads, but you'll spend more than you make.

And the quality will be crap.

It's better to start small & specific:

- Specific targeting
- Small budget

Scale what works.
Pause what doesn't.

[Andrei Kashkin @andreixkashkin]

Almost everybody scrolls through ads in their feed.

Almost no one leaves messages in their inbox unopened.

That’s why LinkedIn conversation ads should be your go-to ad type.

Play on people’s psychology.

[Andrei Kashkin @andreixkashkin]

Here are the best ad styles I'm seeing work on LinkedIn Ads for B2B businesses:

- Memes
- Thought leader posts
- Competitor comparisons
- Product/service previews
- Your existing clients' logos

You don't need designers.
You don't need agencies.

Go whip these up on Canva.

[Andrei Kashkin @andreixkashkin]

@timo_vfx Thank you bro

[Andrei Kashkin @andreixkashkin]

"People hate being sold to”

Newsflash: People LOVE being sold to.

But they hate FEELING like they’re being sold to.

So 2 questions for you.

How would you advertise your service...

- Knowing people love being sold to?
- Without it feeling like an ad?