Andrej Ilisin

CMO & Co-Founder @ MMA Warehouse. Building DTC brands in Croatia/EU. 15+ years, multiple exits.

[Andrej Ilisin @andrejilisin]

@iwo_cybulski was about to swipe this and use it for my MOFU ads, but woke up at like 1AM to pause the ad set and switched the dingdong with an empty gas tank :D. I'm too soft.

[Andrej Ilisin @andrejilisin]

@mikefutia Omni

[Andrej Ilisin @andrejilisin]

@rezoundous they just reset my usage ($200 plan). Weird :). Something's cookin'?

[Andrej Ilisin @andrejilisin]

@vincent_alonzi The app became buggy AF and this keeps on happening constantly. Any idea why? Also API/MCP gets dropped every 2 days

[Andrej Ilisin @andrejilisin]

@PhilKiel Don’t have max budgets. It’s an ABO.

Budget split 45/35/20

First crack at this setup so wanted to keep it simple. Will play with CBO after I get some solid baseline numbers.

Small market, tho.

[Andrej Ilisin @andrejilisin]

This is how I usually promote - if anyone finds it helpful

Meh: 1-2 purchases or low spend. No promotion yet.
Candidate: 3+ days live, 3+ purchases, 2-5x target CPA spend, ideally >= €90, CPA usually <= €18 or <= €22 if stage/trend is strong.
Instant promotion: 5+ purchases, or <= €14 CPA with 5+ purchases, stable/improving 3-day CPA, enough delivery.

my tcpa is €22

[Andrej Ilisin @andrejilisin]

@PhilKiel I'm about to launch a couple of new ad sets that will be for testing only. One hypothesis, 3 iterations/ads, promote/dupe the winner (if it hits benchmarks) and keep it running for 2-3 days and then shut the adset off. That's the intuitive way, tho.

[Andrej Ilisin @andrejilisin]

@mikefutia CLAUDE

[Andrej Ilisin @andrejilisin]

@PhilKiel Good stuff. Optimizing for purchases or testing Moran’s view content/atc/purchase combo?

Looking to test this today but scared AF xD

[Andrej Ilisin @andrejilisin]

@nicktheriot_ MILLION

[Andrej Ilisin @andrejilisin]

@ArijanJanes ever tested not showing 'you're saving x%'? but showing the actual $ value? I find that not making your customers do the math in their mind def helps with cvr

[Andrej Ilisin @andrejilisin]

When you vibe code a Triple Whale alternative in 5h that has 3x more functionality, better response rate, connects directly to sGTM for CAPI imports/first-click data ,and layers Meta's data on top ... crazy world...

[Andrej Ilisin @andrejilisin]

@GaelBreton Plug it into agent0, set up subagents, memory, and AGI is imminent :)

[Andrej Ilisin @andrejilisin]

@iannuttall Agent0 + any model can do this easy

[Andrej Ilisin @andrejilisin]

@indexsy indexy

[Andrej Ilisin @andrejilisin]

@0xROAS What's the difference between this one and the anti-slop one?

[Andrej Ilisin @andrejilisin]

@markbuildsbrand WickedReports. Used to run with TripleWhale, but WR is a bit better and more detailed

[Andrej Ilisin @andrejilisin]

@RyanClogg