Andrew Ritchie

At Set Up For Success I help small and medium business grow and be great places to work.

[Colin Coggins & Garrett Brown @ColinandGarrett]

So, today's a really special day for us: The Unsold Mindset is one year old! 🎂

Publishing a book has been an amazing experience that has absolutely changed our lives in some amazing ways.

THANK YOU to everyone hanging out with us here who has checked out the book. It means everything to us.

We didn’t know this until recently, but there’s a belief in the publishing world that 10,000 books sold in the first year of publication is a “magic number.” It signals a book has the ability to appeal to a broad audience for years to come.

Just like sales (and life!), the publishing industry measures success over the long run…it’s not about instant gratification, it's about prolonged gratification (sound familiar?!). They want books that last. 

We’re so proud that we were able to sell more than 10,000 books way before the one-year mark, but we're even more proud that so many people trusted us enough to bring us into their living rooms, companies, social networks (virtual and real-life), and classrooms.

We have huge plans for our book and our message - both are tools that bring us closer to our purpose. And it highlights the biggest difference between goals and purpose: We’re never going to wake up one day and decide we’re done trying to change the way people view selling by changing the way they view themselves. There will always be more we can do to advance our purpose.

If you’re interested in helping us with that, here are a few simple ways you can do it:

• Write an Amazon review (only if you liked the book! 😆
) - Amazon reviews go a long way to making sure the book gets promoted to other people who might benefit from reading it.

• Share something about the book with friends on social media - For all the official promotion we’ve done over the past year, we don’t think anything has had as much impact as organic posts on Twitter, L*nked!n, and !nstagram. 

• Think about who you know in Brazil and China - These are the first two countries where foreign-language versions of The Unsold Mindset are being published. If you know anyone who might be able to help us spread the word about the book in these places (social media influencers, podcast hosts, media contacts, people at companies or organizations that might be open to talks about hosting us for live or virtual events, etc.) we’d love an introduction!

Thank you again for being part of this!

(P.S. This pic is from one year ago today, right before we went into the bookstore to see our "baby" on the shelves for the first time.)

[Andrew Ritchie @andrewritchie18]

@goodreads Straight Up by national treasure @rubytui

[Andrew Ritchie @andrewritchie18]

@pamnz @bloominglife12 I thought Peters lived in Herne Bay?

[Andrew Ritchie @andrewritchie18]

@goodreads I discovered Elif Shafak this year and will be reading more of her books.

[Adam Grant @AdamMGrant]

I’m giving away 100 signed copies of my new book #HiddenPotential.
To enter, retweet and comment by 10/21 at 11:59pm.

https://t.co/2e2m7i5jr8
https://t.co/0NuqkCpFP2

[Andrew Ritchie @andrewritchie18]

@AdamMGrant This is definitely on my list to read this year.

[Andrew Ritchie @andrewritchie18]

Here are three things of value I took from re-reading The 4 Disciplines of Execution.

https://t.co/uUVd0Bdz2l

[Goodreads @goodreads]

My favorite part of the week: marking another book as read. 🙌

[Andrew Ritchie @andrewritchie18]

We are often advised to get out of our comfort zone in order to grow and improve but there are benefits of spending quality time in our comfort zone.

Thoughts?

[Andrew Ritchie @andrewritchie18]

@ColinandGarrett When did you last do something for the first time?

It has stayed with me and I ask myself this all the time.

[Andrew Ritchie @andrewritchie18]

Expected Goals is a fascinating insight into how an industry resisted change and where many insiders fell into the 'this is the way we've always done it' trap.

I particularly enjoyed it where 'the dark side of KPIs' reared its ugly head.

https://t.co/imknodudfB

[Andrew Ritchie @andrewritchie18]

@goodreads The Island of Missing Trees by Elif Shafak

[Andrew Ritchie @andrewritchie18]

@Jerry_DurhamPT Thanks, another one for me is Spin Selling by Neil Rackham, it now feels like consumers are aware of the sales techniques he advises and some of them come across as 'cheesy' sales patter now. Though there is still some gold in there.

[Andrew Ritchie @andrewritchie18]

Stephen Covey's 7 Habits of Highly Successful People hasn't aged well as a book but the techniques for communicating, prioritising, and building relationships are as powerful today as when the book was written.

What other books have aged badly in style but well in substance?

[Andrew Ritchie @andrewritchie18]

@Jerry_DurhamPT I'd agree with that, good shout.

[Andrew Ritchie @andrewritchie18]

@IraGilligan Hating on Star Wars is poor form!

That sounds like a great lesson to take away from 5 Love Languages, treating people how you'd like to be treated is terrible advice in any relationship.

[Andrew Ritchie @andrewritchie18]

@foxfilms2 @JRBlake Interesting insight, I haven't been to our local Pickleball and am just starting to learn about it but haven't heard any comments like those here.

[Colin Coggins & Garrett Brown @ColinandGarrett]

What's the best question anyone's ever asked you?

[Andrew Ritchie @andrewritchie18]

@JRBlake I'm the president of my local tennis club and I had a great strategic planning day with Tennis New Zealand on Sunday. All the talk of Pickleball was about how we can positively grow together and create a great shared experience. I appreciate your take on this.

[Andrew Ritchie @andrewritchie18]

@goodreads I'm ahead at the moment we'll see if I can keep up the momentum!