Andy Day

Founder of CEO of Capital A, Founder of @Gigwise

[Andy Day @andyday]

AI can cut costs and speed up work for marketing agencies, but it's sloppy with creativity. Don't fall into the 'AI slop trap'—humans are still needed to understand what truly excites people. Audiences are becoming blind to AI-generated content. #MarketingTips #AICreativity

[Andy Day @andyday]

@Keir_Starmer Is this a comedy account?

[Andy Day @andyday]

Sold your business and feeling bored? That's a good problem to have! Build the next thing. Avoid pivoting to 'coaching' on what you just mastered, especially when doing it again could earn you 10x more. #Entrepreneurship #StartupTips

[Andy Day @andyday]

Brokers aren't the best way for buyers to network. Focus on directly approaching agencies aligned with a buyer's thesis. These off-market opportunities hold the real value, offering deals no one else is pursuing. #DealMaking #NetworkingTips #InvestmentStrategy

[Andy Day @andyday]

Coaching can seem like a good business, but for agency owners who know how to do the real work, it's an economic downgrade disguised as a lifestyle choice. M&A advisory isn't as valuable as building your own agency. #BusinessStrategy #Entrepreneurship

[Andy Day @andyday]

Instead of competing, we create our own market. For 8 years, Capital A Group built the largest database of agencies and buyers, making the phone ring on both sides of deals. We've scaled M&A by making deals happen, not just waiting for them. #M&A #BusinessStrategy

[Andy Day @andyday]

Building an agency with a specific buyer in mind sharpens your strategy and forces you to deliver value. However, don't bet everything on one client. Unexpected buyers often emerge with reasons you never predicted. #AgencyGrowth #BusinessStrategy

[Andy Day @andyday]

Marketing agency valuations typically range from 3-5x EBITDA, with higher multiples for size and recurring revenue. Don't believe claims of 12x for small shops; it's likely a lie or delusion. #AgencyValuation #BusinessGrowth

[Andy Day @andyday]

Founders often sell not due to boredom, but for strategic growth. They've reached their limit, crave a bigger platform, or need external resources to scale beyond their balance sheet. #StartupGrowth #Entrepreneurship #ExitStrategy

[Andy Day @andyday]

Many pity those who step backward into coaching or community building, missing the math. Running a successful agency yields far greater profits than coaching, even at the top market rates. The economics simply don't compare. #AgencyLife #BusinessStrategy

[Andy Day @andyday]

Buyers won't overpay for a bad business. Price realistically, or you'll lose the deal. Buyers have advisors and won't be fooled into paying exorbitant amounts. Price it right to get the deal done. #BusinessTips #Sales

[Andy Day @andyday]

Most advice on selling agencies is nonsense. The simple truth? Most agencies sell for 3-5x EBITDA. Higher multiples are rare and usually depend on size, contracts, and management. Beware of anyone promising a 12x for a small shop—they're likely lying. #AgencySales #BusinessTips

[Andy Day @andyday]

Buyers will purchase almost anything, even businesses in disarray. What they're truly after isn't perfection, but potential, scarcity, or strategic advantage. The only deal-breaker? Unrealistic pricing. Be realistic, and you'll find a buyer. #BusinessSales #M&A #Valuation

[Andy Day @andyday]

Missing AI can fundamentally shift your agency's value, impacting its exit number. With thousands of conversations with agency founders, the industry has seen a major shift in the last 18 months. #AgencyGrowth #AI

[Andy Day @andyday]

AI can transform your agency's exit multiple. Instead of 4-6x EBITDA, wrapping your AI in a product with subscription revenue can land you SaaS multiples, potentially 10x revenue or more. This client-facing software dramatically changes your valuation. #AgencyGrowth #SaaS #AI

[Andy Day @andyday]

The AI valuation myth is costing founders millions in 2026. Don't fall for it; it's not driving higher multiples. #AIFraud #StartupTips

[Andy Day @andyday]

AI is the baseline, not a differentiator. Buyers value stability, management teams, and scalable processes over high margins that signal a founder-reliant operation. A business that can run without you is worth more. #BusinessValuation #AgencyGrowth #AIStrategy

[Andy Day @andyday]

Major brands are drawing a line: absolutely no AI-generated photos in their campaigns. The reputational risk is simply too high. #BrandSafety #AI #Marketing

[Andy Day @andyday]

Authenticity is back as the key differentiator, creating a massive opportunity. Agencies embracing human creativity and credibly crafting every piece, not generating it, now hold pricing power. #Marketing #AgencyLife

[Andy Day @andyday]

The word 'AI' is everywhere in agency deals. After 18 months observing calls, here's the real picture: the threats, opportunities, and where smart money is flowing. Let's start with the biggest threat. #AI #Agency #Business