Andy Hoar

A specialist and leading global authority in B2B eCommerce and digital strategy.

[Andy Hoar @andyhoar1]

The same great content and collaboration you've come to expect...in a new format that enables greater customer intimacy. Hope you can join us!

[Andy Hoar @andyhoar1]

See how 16 of the leading B2B eCommerce suites performed in the 2020 Paradigm B2B Midmarket Combine #b2becommerce #midmarket. Get your free copy here: https://t.co/7t0EmpS5Lt, https://t.co/Q3Olxupt5m, https://t.co/7ZL0zgOuqH, https://t.co/z078SGTzy6, https://t.co/tWX2vYZzNA

[Andy Hoar @andyhoar1]

I'll be on a webinar tomorrow (Wednesday, April 15, 2020) at 1 PM ET / 10 AM PT) discussing how B2B companies are re-calibrating in the age of COVID-19. Join us for what promises to be a thought-provoking conversation. https://t.co/kjZoi2n3RP

[Andy Hoar @andyhoar1]

Just released two new pieces of research for B2B tech buyers (https://t.co/KY1OOXLHdA.). The Paradigm B2B Combines offer analysis of #b2becommerce solutions across 10 distinct categories. For a free copy: https://t.co/c6eooFGK6g, https://t.co/yCD5tPG30l, https://t.co/sqE6EKSuXP

[Andy Hoar @andyhoar1]

We're less than 2 weeks away from a different kind of conference. Here's 45 secs about what a day will look like at the event (Sept 24-26 at the Sheraton Grand Chicago). Click here to register: https://t.co/QefWCO12Eq . You'll be in good company: https://t.co/tTTVmfdQXf

[Andy Hoar @andyhoar1]

If you're a B2B manufacturer, watch this one-minute video to see how B2B Next can help you navigate today’s turbulent digital waters (Sept 24-26 at the Sheraton Grand Chicago). Click here to register: https://t.co/QefWCO12Eq. You'll be in good company: https://t.co/tTTVmfdQXf

[Andy Hoar @andyhoar1]

For those of you planning to attend B2B Next this Sept 24-26 at the Sheraton Grand Chicago, note that the special $995 early-bird price ends tomorrow (Sat 6/30). On Sunday July 1 the price will increase to $1,195. Register today and save yourself $200! https://t.co/ROiuz3Esmq

[Andy Hoar @andyhoar1]

Another great insight from @digitalmarta at Coke: It costs $50-80 to acquire a new customer at Coca-Cola via a sales rep...vs. just $3 online. https://t.co/DAf0C1xtxl. Hear more from @digitalmarta at @B2B_Next (Sept, Chicago). To register: https://t.co/ROiuz3Esmq

[Andy Hoar @andyhoar1]

On the heels of the @adobe acquisition of @Magento, I penned a post today called "3 Reasons Why eCommerce Matters More Than Ever for B2B Marketers." One of several topics we'll discuss at @B2B_Next (Sept, Chicago). To register: https://t.co/ROiuz3Esmq I https://t.co/1WMesDJ2qB

[Andy Hoar @andyhoar1]

@adobe acquiring @magento creates a whole new playing field in the B2B midmarket. Congrats to both companies...this combination represents a very good fit.

[Andy Hoar @andyhoar1]

@justin_king knows his stuff. His workshop at #B2BNext will give you advice that you'd normally pay many of thousands of dollars for. Be sure to take advantage of it. A rare opportunity. https://t.co/mL41GNQNmh

[Andy Hoar @andyhoar1]

Julie speaks to the future of eCommerce at Alcon and makes the profound point that digital is a journey, not a destination. Very thoughtful stuff. https://t.co/ERcwhHTa0t

[Andy Hoar @andyhoar1]

Listening to my former colleague, Forrester anaylst @john_bruno, talk at Pros Outperform conference about B2B "consumers."

[Andy Hoar @andyhoar1]

I can't wait to see the B2B applications that grow out of this. How long until we get a digital AI helper outbound sales "rep" or call center "agent?" https://t.co/Nq59lq3ibR

[Andy Hoar @andyhoar1]

Watching my friend and former colleague @john_bruno preview new and compelling B2B thought leadership. The upshot: more mature B2B sellers invest disproportionately in aligning org first, building on existing IT, and personalizing the buying experience. Publication to come.

[Andy Hoar @andyhoar1]

Just saw Jim McGreever from @NS_Ecommerce refer to the "conjoined triangles of success" and use air dancers to intro a sale. Thus adhering to the first rule of presentations...always entertain. Well done!

[Andy Hoar @andyhoar1]

@smulpuru makes a critical point at #MagentoImagine about free shipping. Namely, that it's not free.

[Andy Hoar @andyhoar1]

Just saw my friend and former colleague Sucharita Kodali dispense sage advice about how to win in retail at #MagentoImagine.

[Andy Hoar @andyhoar1]

B2B Next registration is now open! Get your early bird pricing here https://t.co/ROiuz3Esmq. To see why this won't be your typical "stats and stories" show, click on the video below. I hope to see you in September at the Sheraton Grand Hotel!