Andy Mackensen

I talk about growing businesses from $1M-$30M in revenue | 3x Inc. 500 Founder | Stanford MBA | Military veteran turned serial entrepreneur

[Andy Mackensen @andymackensen]

@alex_prompter AI

[Andy Mackensen @andymackensen]

@alex_prompter AI

[Andy Mackensen @andymackensen]

@Sroor414 Not in DMs, mind trying again?

[Andy Mackensen @andymackensen]

Looks like an absolute banger!

Wait til you see the growth curve of @JoinTheAssist and how we were able to do it at zero cost (with the help of @JMatthewMcGarry and @growletterdotco ). 🚀

I'll show you at The Newsletter Marketing Summit, plus how we grew The Assist from zero to 100k+ subs and $1M+ in revenue.

Oh, and How to Acquire Thousands of New B2B Subs/month...For Free. 📈

Did someone say "Negative CAC?"

Feb 27 & 28th 2025 in Austin.

Prediction: This will be the best newsletter marketing event in 2025. If you're in newsletters, media, marketing, and want to grow your owned audiences, I'd recco you go.

See post for more info via the website.

Hope to see you there! 😎

[Matt McGarry @JMatthewMcGarry]

Today, I’m excited to announce: Newsletter Marketing Summit

Our inaugural conference for founders, creators, and marketers building the future of media and education.

We already have an amazing roster of speakers, including:

✅ Alex Lieberman, co-founder of Morning Brew and StoryArb

✅ Sam Parr, co-founder of Hampton and founder of The Hustle

✅ James Altucher, bestselling author, entrepreneur, and investor

✅ Jay Clouse, founder of Creator Science

✅ Chenell Basilio, founder of Growth In Reverse

✅ Tim Huelskamp, co-founder and CEO of 1440 Media

✅ Jenny Rothenberg, co-founder of Smooth Media

✅ Yossi J Levi, founder of Car Dealership Guy

✅ Ryan Heafy, co-founder and COO of 6 AM City

✅ Helen Guo, founder of SMB Deal Hunter

✅ Andy Mackensen and Joanna Ericta, founders of The Assist

✅ Brad Wolverton, director of content at HubSpot and The Hustle

✅ Ryan Hashemi, former CSO at Jubilee Media and founder of Snowball

✅ Neville Medhora, founder of CopywritingCourse .com & SwipeFile .com

✅ Brian Morrissey, founder of The Rebooting and former President at Digiday

✅ And more (see website below for all speakers)...

Plus, there are more on the way!

At this event, we’re bringing the world’s largest newsletter publishers AND newsletter advertisers in one place…

…to network, do business, and learn together.

This is your opportunity to:

☑️ Meet the biggest newsletter advertisers

We designed this event not just for publishers but for marketers who want to sponsor and partner with brands and creators.

☑️ Connect with “who's who" in the industry

Network with the newsletters, brands, and creators shaping the future of independent media.

☑️ Learn what’s working right now

Discover cutting-edge growth and monetization tactics used by top founders and marketers that you can immediately apply to your business.

We designed Newsletter Marketing Summit to be different from other events:

✅ Insightful and original content, not just panels

From presentations, workshops, Q&As, and interactive content.

The content experience is worth 10X the price of admission.

✅ Dedicated and structured networking

The most important part of an event is the connections you make.

This is the perfect environment to meet with peers and partners.

Our networking time isn’t just the breaks between content. It’s so much more.

✅ Not just a “newsletter” event

This event is about building and monetizing owned audiences – not just newsletters.

We’ll cover:

Digital product marketing, YouTube, podcast, and social growth, email marketing, deliverability, sponsorship sales, B2B media, local media, and so much more.

Here are the details:

- Feb 27th & 28th, 2025
- Life Austin Event Center, Austin, TX

The event is limited to 300 people with 50 VIP tickets.

VIP tickets include access to a VIP and speaker dinner, exclusive content, event recordings, and more perks.

Tap below to learn more and secure your seat at the lowest price ever!👇

[Andy Mackensen @andymackensen]

@JMatthewMcGarry Can't wait, gonna be a banger!

[Sean Kelly @seanpk]

Yale's business school recently published a 6,000-word article for entrepreneurs.

The article was about 12 questions one should ask themselves after selling their business.

But these questions are essential for ANY founder starting a new business.

Let's dive in 👇🏻

[Sean Kelly @seanpk]

I've spent almost 20 years optimizing my sleep.

Today, my sleep score hits 90+ most of the nights.

If you don't get 8 hours of sleep every night, this thread will save you 🧵

[Andy Mackensen @andymackensen]

@Nicolascole77 You and Dan Kennedy would be boys. Great concept that continually works through the decades. Yes, interested in seeing the templates!

[Sean Kelly @seanpk]

~300 people die EVERY DAY prematurely because they don't identify symptoms soon enough.

I'll spend ~$4,000 this year on these 10 tests to identify my health risks & extend my lifespan. (I'm 41 yo w/ a "biological age" of 26)

Bookmark my protocol to avoid premature death 👇🏻

[Sean Kelly @seanpk]

Want to live past 100?

I've spent 40+ hours creating a guide on how to best predict your lifespan & improve it

Tomorrow in my free newsletter I'll reveal:

- The exact tests to take
- Biomarkers to track, and
- Exercises to do

☝️Get link in my bio or visit get.founderiv .com

[Sean Kelly @seanpk]

I read a 380-year old book by Miyamoto Musashi, the greatest Samurai to ever live.

In it, he reveals his philosophy for achieving mastery in ONE sentence - "道を広く理解すれば、すべてのものにそれを見ることができます"

Joe Rogan was so blown away by that line, that he got Musashi tattooed on his arm.

Translation:

“If you know the way broadly, you will see it in everything” 
The way you do one thing is the way you do everything 

Let me explain what it means and why Joe Rogan got Musashi tattooed on him -

Miyamoto Musashi was an undisputed master of the art of the sword. Undefeated in 62+ duels, he killed many of his opponents.

But he also managed to develop total mastery in Calligraphy, Painting, Philosophy and Combat Strategy. Very Da-Vinci like.

To become the greatest wielder of the sword, he had to completely submit himself to the 'WAY' of mastery.

The intensity of practice, persistence, observation and reflection required to be a master Samurai, teaches you the recipe for mastery in everything else.

By unlocking mastery in one skill, he unlocked the meta-skill of mastery itself.

He thus became extraordinary in a multitude of disciplines.

The "WAY" of mastery that Musashi refers to, has repeated mentions in Eastern traditions like Taoism and Zen. It's the fundamental approach to excellence in any skill.

In his book "5 Rings" Musashi explains his 'WAY' of mastery in swordsmanship through these four principles:

1. Singular Focus

Complete and uni-dimensional focus on the art of swordsmanship. Everything else in life is to support his dedication to the craft.

2. Continual Self-Reflection

You know more about yourself than anyone and thus you need to be your most observant critic.

3. Stripping Away your Ego

Miyamoto believed that one's ego can act as a hindrance in the way of achieving mastery. Ego is your identification with your past self. Unless you strip away your previous identity, you cannot create one anew.

4. Dedication to First Principles

A deep understanding of the fundamentals of the art form.

Reflecting on his best idea: The WAY you master one thing teaches you how to master anything.

My takeaway:

When I think about it, this applies to Elon Musk and Steve Jobs too.

In trying to build the best company of one kind (PayPal, Apple), they learned how to build the best company of ANY kind.

Building PayPal required assembling talent, driving technology breakthroughs, raising money and an immense amount of hardship.

These meta-skills enabled him to build ANY great company.

Steve Jobs learned how to spot exceptional talent at Apple first. He didn't get rich from Apple, before he was ousted. But made his fortune building a completely different kind of company - Pixar.

Their ability to build extraordinary companies of any kind cannot be traced back to something specific they did in their previous companies. The previous experiences actually taught them the meta-skill of company-building itself.

Musashi took this deeper than anyone. Mastering swordsmanship unlocked the door to mastery in everything else.

Understanding Musashi tells us how polymaths like Da Vinci, and Elon can be shockingly brilliant across fields.

There's universality to all mastery. There's a WAY.

“If you know the way broadly, you will see it in everything” 
The way you do one thing is the way you do everything

[Andy Mackensen @andymackensen]

@mannyyreyyes @JMatthewMcGarry Huge congrats Manny! Going to be an awesome role for you. McGarry is lucky to have you.

[Sean Kelly @seanpk]

If you enjoyed this thread:

1. Follow me @seanpk for more of these
2. Repost this to share this thread with your audience

[Andy Mackensen @andymackensen]

@ericosiu @Patticus I like both of you

[Andy Mackensen @andymackensen]

@Taskade AI Agents

[Andy Mackensen @andymackensen]

@dickiebush Thanks for this Dickie! You’ve inspired me to kick off a writing habit.

[Andy Mackensen @andymackensen]

My prediction: Considering the Singularity will be here around 2045 (according to Ray Kurzweil), by 2093, we will all have our brains & consciousness uploaded into the cloud and will be living forever.

[Andy Mackensen @andymackensen]

This 1953 news article is shockingly accurate!

My fav: "I think the users will be able to see each other."

That was 70 years ago. If you had to look 70 years into the future (aka 2093), what would your prediction be about AI?

[Andy Mackensen @andymackensen]

"Give employees what they actually value."
#truth

The employee recognition revolution is here.

https://t.co/9gYiepSlJN