I just blogged: "Brand Purpose without all the nonsense"
or, "How to get excited about your brand without being a delusional idiot"
https://t.co/qEqcRRqsDr
So I started a polymer clay sculpting youtube channel. And I’m creating characters with @elevenlabs to narrate them. Here’s my latest - in the style of a late night show in the 1950s:
https://t.co/TK4MxqNwqq
@jessicamayzwaan I really like how Malcolm Gladwell approached his. Instead of just reading the book, he peppered it with interviews and other details to make it more like a podcast.
https://t.co/dm88PV1VDo
@hamid @Will_Humphrey Personally I think the fragmentation of the concept undermines its original point, which was to find out if people would use/buy something with the least effort possible.
https://t.co/JvTHbmNUIZ
But hey, I’m a little out the loop on these things these days 🤓
@Will_Humphrey I wish more people were comfortable saying "but what does that actually mean?" in meetings. I feel like this has got better in the last 10-15 years though.
@Will_Humphrey It’s funny isn’t it. It’s easy enough to see how a complicated idea has been simplified, but it’s not so easy to reverse the process. Such is the peril of abbreviation.
I can’t take emails from the bank seriously when they use the word "fraudster". For some reason I put that word in the same bucket as scallywag and rotter.