Andy Whitlock

Chief Simplifier at The Human Half

[Andy Whitlock @andywhitlock]

I just blogged: "Brand Purpose without all the nonsense"
or, "How to get excited about your brand without being a delusional idiot"

https://t.co/qEqcRRqsDr

[Andy Whitlock @andywhitlock]

So I started a polymer clay sculpting youtube channel. And I’m creating characters with @elevenlabs to narrate them. Here’s my latest - in the style of a late night show in the 1950s:
https://t.co/TK4MxqNwqq

[Andy Whitlock @andywhitlock]

@guyblaskey @Jessie_HealyDTC Sorry, never on Twitter

[Andy Whitlock @andywhitlock]

@MC372 Nice.
I remember a very similar demo years ago. More effective in the street though.
https://t.co/ZJ7BqeQonw

[Andy Whitlock @andywhitlock]

@MerlinaAcevedo Beautiful. Bizarrely, I’ve used the phrase "faded light, a path gilded" in a palindrome before too :)

https://t.co/lz9l8Y0zO9

[Andy Whitlock @andywhitlock]

@Anthony_Etherin I think I speak for everyone when I say 😮

👏👏👏

[Andy Whitlock @andywhitlock]

@Will_Humphrey The PAGs act as communities so hopefully they’ll get to talk to other people through those too.

[Andy Whitlock @andywhitlock]

@Will_Humphrey Are they in contact with any Patient Advocacy Groups? These usually exist for even rare conditions.

[Andy Whitlock @andywhitlock]

I wrote about the two Ds without mentioning the two Ds. And it has a pun. What more do you want?

https://t.co/4ThbiiU3FE

[Andy Whitlock @andywhitlock]

@markritson @tomroach @DavidTallon @Grace_Kite ☝️

[Andy Whitlock @andywhitlock]

@Will_Humphrey 'Only the fabulous should apply'

[Andy Whitlock @andywhitlock]

@jessicamayzwaan I really like how Malcolm Gladwell approached his. Instead of just reading the book, he peppered it with interviews and other details to make it more like a podcast.
https://t.co/dm88PV1VDo

[Andy Whitlock @andywhitlock]

@hamid @Will_Humphrey Personally I think the fragmentation of the concept undermines its original point, which was to find out if people would use/buy something with the least effort possible.
https://t.co/JvTHbmNUIZ

But hey, I’m a little out the loop on these things these days 🤓

[Andy Whitlock @andywhitlock]

@Will_Humphrey I wish more people were comfortable saying "but what does that actually mean?" in meetings. I feel like this has got better in the last 10-15 years though.

[Andy Whitlock @andywhitlock]

@Will_Humphrey It’s funny isn’t it. It’s easy enough to see how a complicated idea has been simplified, but it’s not so easy to reverse the process. Such is the peril of abbreviation.

[Andy Whitlock @andywhitlock]

People I know who have investment portfolios, what platform do you use?

[Andy Whitlock @andywhitlock]

@jhedelstein Get your own back by planning something awful for this October!

[Andy Whitlock @andywhitlock]

I can’t take emails from the bank seriously when they use the word "fraudster". For some reason I put that word in the same bucket as scallywag and rotter.

[Andy Whitlock @andywhitlock]

@auren @eldsjal My go-to album when I’m in deep-writing mode:
https://t.co/DKyXXMVEnT