Angad

Head of marketing @segwise_ai

[shawnthesheep @iisnanabanana]

Had the misfortune of being on @FlySWISS flight LX154 from Zurich to Mumbai on June 21st. We were flying over Romania when we were diverted back to Zurich due to operational issues. I get that operational hiccups happen, but the nightmare that followed once we landed is 1/n

[Angad @angadswing]

Should literally apply the same rules for humans first :) @indSupremeCourt

[Angad @angadswing]

Then go deeper:

Element-level analysis shows:
• which hooks drive CTR
• which CTAs convert
• which styles scale ROAS
Now you’re not guessing
You’re compounding
We broke this entire framework down step-by-step in a video
Watch here: https://t.co/lbOuyHch7A

[Angad @angadswing]

Most teams look at ROAS like this:

“Ad 3 did 4x. Let’s remake it.”

Then it flops.

Why?

Because you don’t know why it worked.

[Angad @angadswing]

What actually works:

Break creatives into 3 parts:
• Angle
• Hook
• Format
Now 1 idea → 5–10 structured variations
Not random iterations
Systematic testing

[Angad @angadswing]

if your workflow is still:

insights → slides → briefs → waiting for creative team to make your ad

you don’t have a creative problem
you have a workflow problem

we closed the loop → https://t.co/IXRedWNDhT

[Angad @angadswing]

performance marketing teams have a weird workflow:

find winning ad hooks in analytics tools
then leave to brief + produce creatives somewhere else
insight lives in one place
production in another

that gap kills speed
so we built this:

[Angad @angadswing]

your winning tag → becomes the brief → becomes the first draft

data → tags → patterns → briefs → creatives all inside one loop
teams came for creative analytics now they’re generating ads inside it

[Angad @angadswing]

Segwise has upgraded.

Segwise 1.0 gave you insights.
Segwise 2.0 thinks with you

It solves creative strategy problems, brainstorms ideas & scans your data proactively

Same data.
Very different outcome.

It's now your always on creative strategist 🚀
@segwise_ai

[Brijesh Bharadwaj @bbharadwaj]

Segwise is now producing top ads for our customers!
​
We've been building towards this day for almost a year - but it's great to finally see the thesis come alive from VC pitch decks to live campaigns.
​
We believe that the best way to produce hit ad creatives reliably is to run this loop rapidly with the help of AI agents.
​
Unify creative data > Enrich it with creative tagging > Find winning patterns > Convert them to briefs > Make new creatives
​
Our agents can now assist you with ALL the steps!
​
Today, they are able to make Statics end to end and give you detailed Video Storyboards.
​
Next up: Carousel and AI UGC Video Ads!

[Kush Daga @KushDaga]

You can now add context to your conversations with the Agent in @segwise_ai!

Every time someone asked the Agent a question, it was answering from your entire account. Which is fine for broad questions. But most of the time you care about something specific. A launch that is underperforming. A competitor you have been watching. A particular tag breakdown.

Now before you ask anything, you can pin a specific report or a competitor. The Agent answers from exactly that context.

"Which hooks are working" becomes scoped to the exact creative set you care about. "What is my competitor doing differently" pulls from the context you want, not a generic answer.

Small update but it completely changes how useful the answers are.

[Angad @angadswing]

Everyone uses public Ad Libraries.
But almost nobody uses it well.
Because it turns into:
→ screenshots
→ chaos
→ forgotten “ideas”

We built this into Segwise:
Your creatives + competitor creatives
Same tags. Same AI chat. No extra tabs.

Now its gap analysis. Not guesswork❤️‍🔥

[Angad @angadswing]

OpenAI is scaling India ads for ChatGPT Images.
The copy is in Hindi/Hinglish that no one actually speaks.
"Meri hatheli mein ek mini me rakho."
Brother, what?
Three problems:
I am not the target audience.
The Hindi itself is off.
If your product is AI, context is everything.

[Angad @angadswing]

@shaikh0808 @IndiGo6E Brother are you out? Cz these guys have no idea here what is happening and were waiting to board that flight.

[Angad @angadswing]

@IndiGo6E You suck. Your on ground team is incompetent, the flight is here there’s no crew, your staff has no answers, no one is answering their calls to management. How are you a publicly listed company? Y’all should be ashamed at this point. The lack of communication on this is disgstng

[Angad @angadswing]

@AiwithTyler UGC

[Angad @angadswing]

@maverickecom System

[Angad @angadswing]

@daffyduckinson animate

[Angad @angadswing]

@Jonnyvandel Agent