Angela Sun

[Angela Sun @angelalsun]

In the example earlier, the prospect was intrigued after reading a case study about another customer in the same industry where we had showcased a very niche use case for our platform that the prospect wanted to emulate.

[Angela Sun @angelalsun]

…about the USE CASE: This probably applies more to companies that sell platforms vs. products because platforms can often have many, many use cases.

[Angela Sun @angelalsun]

@iamdevloper @timliu9 heed this meme’s advice asap

[Angela Sun @angelalsun]

@asana i found a bug i think

[Kim Bhasin @KimBhasin]

me just trying my best

[Hull }} Customer Data Platform @hull]

A #cdp should be your single source of customer truth. What good is it if it doesn't include data you need from every tool and database you use? In Part 1 of our webinar series, we'll discuss all things #dataintegration, fetching, and ingestion.

Register: https://t.co/zonLyIJiHt

[Hull }} Customer Data Platform @hull]

Some reflections from our CEO, @rdardour, on the year that made us more grateful, more innovative, and more resilient than ever — and laid the foundation for what will be an incredible 2021. 🥂

https://t.co/ldUhHc8MN7

#2020yearinreview

[Angela Sun @angelalsun]

That's when I truly began to appreciate and love the challenge that is #marketing.

#startups #askwhy

PS: Not sure 5-Tweet essays are the right format for Twitter but forgive me, I'm new here (kind of). 🤷‍♀️

[Angela Sun @angelalsun]

When I started out as an entry-level marketer, I was often assigned tasks and tactics by my manager. Write a blog post. Schedule some Tweets. Send out these emails. Launch this ad campaign.

I quickly learned HOW to do the things I was asked to do, like:

[Angela Sun @angelalsun]

- Why are we writing an eBook on this topic?
- Why did that email campaign perform well?
- Why didn't this webinar convert more registrants?
- Why is this particular ad doing better than the others?

[Angela Sun @angelalsun]

Providing an #inbound lead with too much high-level messaging will frustrate them and providing an #outbound lead with too many features and details about "how the sausage is made" will confuse them.

[Angela Sun @angelalsun]

There's a fundamental difference in the way #sales and #marketing should engage with their inbound and outbound leads.

📥 #Inbound leads found you. They have a known pain point or problem, and they think your product can help solve it.

[Angela Sun @angelalsun]

📤 Why is this product a good fit? Can it help my company reach our goals? Your job as the marketer, SDR, or sales rep is to understand the situation and then make a compelling case to get to the top of their priority list.