Angeline Scheinbaum, Ph.D.

Dan Duncan Endowed Professor of Sports Marketing📕 “THE DARKER SIDE OF SOCIAL MEDIA: CONSUMER PSYCHOLOGY & MENTAL HEALTH” 🧠📲 😢

[Clemson Baseball @ClemsonBaseball]

Another Won ‼️ 🐅

STORY: https://t.co/GwJ4oxQukL

[Clemson Women's Golf @ClemsonWGolf]

Time to tee it up!

[Clemson Women's Tennis @ClemsonWTennis]

The future? She’s already here and her name is Rinon🔥👑
#OB

[Angeline Scheinbaum, Ph.D. @angelineclose]

Shantae!!!!!! Graduate student in Marketing and one of the best track stars in the NCAA. We can’t wait to feature her on student-athlete day next month.

[Clemson Track & Field/XC 🐾 @ClemsonTrackXC]

Recapping all of our ACC Women ahead of the NCAA Indoor Championships👏 🐅

[Clemson Baseball @ClemsonBaseball]

What a night for @jaydillardd! His first career homer closes out the win!

🚀 409 ft
💨 106 mph

🖥 https://t.co/F122DOs2gu

[Clemson Softball 🥎 @clemsonsoftball]

T7 | Hames handles the final out to finish the game, giving Clemson its 14th win of the season

Clemson 7 | CofC 0
📺 ACCNX

[Angeline Scheinbaum, Ph.D. @angelineclose]

https://t.co/HZjaxrxsPB
I always enjoy giving interviews about my unique work!!!! So much fun with my favorite magazine Clemson World. @ClemsonWorld @ClemsonBaseball @ClemsonTigers @clemsonsoftball

[Angeline Scheinbaum, Ph.D. @angelineclose]

I pretty much only Tweet with students for Super Bowl advertising. See y’all next year same time same place same sass! Congratulations to the Seattle Seahawks. #Superbowl

[Angeline Scheinbaum, Ph.D. @angelineclose]

We are here for the RANDOM CELEBRITY CAMEOS. SO many beloved faces for SB60. Remember the Super Bowl isn’t just about the ads but the random celebs and influencers in said ads @SuperBowl

[Angeline Scheinbaum, Ph.D. @angelineclose]

Advertising is science * art and like beauty, in the eye of the beholder. Which Super Bowl ads caught your eye? My winners:
🥇Copywriting @dunkindonuts
🥈Art Direction @Svedka
🥉Brand Story Hijack @pepsi
🏆Overall best in show @budweiserusa
@SuperBowl

[Angeline Scheinbaum, Ph.D. @angelineclose]

The most beautiful Super Bowl rendition of our anthem by Whitney Houston in 1991 #SuperBowl sport marketing history https://t.co/G56gr0oTmO

[NFL @NFL]

Brandi Carlile delivers a stunning performance of America The Beautiful 🇺🇸

[Angeline Scheinbaum, Ph.D. @angelineclose]

Uber Eats “Hungry for the Truth” has a fun spot this year reminding consumers to order in during the game in a well-timed spot pre-halftime show for the #2 caloric consumption day in America @superbowl https://t.co/wMdUtu8e9R

[Angeline Scheinbaum, Ph.D. @angelineclose]

My favorite ad tonight! I’m a fan of celebrity engagement and the nostalgia to Good Will Hunting, Seinfeld, Friends and even former Patriot Tom Brady having fun. Pop culture references students will ask me about. @SuperBowl
https://t.co/q8YWd9AgKB

[Angeline Scheinbaum, Ph.D. @angelineclose]

“Guaranteed to not explode your head”. Liquid Death’s humor appeal works to drag the brands with the gross ingredients. @SuperBowl

https://t.co/ETyNzyPwB5

[Angeline Scheinbaum, Ph.D. @angelineclose]

Beer wars. Anheuser-Busch got 2.5 minutes of media time for Budweiser, Bud Light & Michelob Ultra spots. Budweiser has a 150th anniversary with the return of the brand icon Clydesdale with a bald eagle selling freedom #SuperBowl

[Angeline Scheinbaum, Ph.D. @angelineclose]

This cre8tive Alexa ad plays on the serious consumer tension of privacy and convenience in a playful way with Chris Hemsworth #SuperBowl https://t.co/ZWrfcY3XBs

[Angeline Scheinbaum, Ph.D. @angelineclose]

“Tell Me Why” T-Mobile. Another nostalgic appeal with celebrity. It’s having fun with the brand image and its millennial customers #SuperBowl

https://t.co/qxFWjMyfsg

[Angeline Scheinbaum, Ph.D. @angelineclose]

https://t.co/slIQhLTt8u

“Shake Your Bots Off” by SVEDKA leans in to AI and bot culture in a cool clean way. #SuperBowl