Look at every business decision through the lens of your purpose. A purpose employees should help you determine - not just your boardroom or branding agency! #RaganEvents
Don’t let DEI efforts start and stop with HR and do not deputize the role of DEI. Share, engage, ask employees what the want and need. It’s no one person or team’s role. #raganevents
Mental health is for everyone, remove the stigma for providing and using employer resources to improve mental health - we all have mental health to take care of! #raganevents
Measuring Internal Comms Panel Takeaway:
Skip the vanity metrics and consider employee engagement insights from data you’re measuring. Mix what they want to hear with what they need to hear and measure how they’re engaging with what you push out. #RaganEvents
Got my business card ready for @JasonErkes after this panel, the culture at Cresco Labs sounds lit and I want to be buds. (see what I did there??) #RaganEvents
Loved hearing the different perspectives on how to better use data for your own career growth and to move from tactical doer to strategic advisor to the business.
Can’t wait to nerd out when I get back to work. #RaganEvents
“If you squint hard enough, everything can be a communications task.”
-Jennifer George, Shutterfly Comms leader, talking about the need to prioritize STRATEGIC communications > things with words on them. 👏🏼👏🏼👏🏼👏🏼
#RaganEvents
Adoring this take on leadership from @drborlabi:
I am here with you. You should me what you know, I’ll show you what I know. Let’s build this TOGETHER.
#RaganEvents
Another idea swirling around in my brain from @drborlabi, see the environment and take that in as information.
You do not have to stay in a bad environment. That’s your leader’s choice, it’s just information for you. Know what you need to work the best.
#RaganEvents
Chicago Bulls team psychologist, @drborlabi, had incredible takeaways about leadership and building healthy environments for teams.
“The best way to treat everybody the same is to treat everybody different.” #RaganEvents
Three takeaways from University Health out of San Antonio:
1) your brand toolkit is more than a marketing tool! Share with employees.
2) repurpose existing content - don’t waste anything.
3) find your brand ambassadors & arm them.
#RaganEvents
A real “oh, duh!” moment but most teams I’ve been on aren’t great at this…
Cross collaboration in storytelling. Never use a story in just one channel, share what stories you have with partners and find a way to translate for different audiences and channels! #RaganEvents
Two questions to ask before you send an email, courtesy of Workshop:
Is this content personalized?
Is this content visually pleasing?
Small things add up when it comes to engaging comms! #RaganEvents
Lessons in building a purpose-driven strategy from Mondelēz Int’l:
1) touch the tensions - don’t shy away from contradictions.
2) don’t overtake it! Leave freedom within the framework.
3) measure what you treasure & course-correct.
#RaganEvents
#RaganEvents with the noticeably intentional and atypical choice to invite @6figga_dilla to teach us Chicago history we haven’t heard during our lunch.
Loved hearing his message as he so flawlessly tied it to communications and storytelling.
Data is your best friend.
Empower communications to take risks and be innovative in the same ways we ask that of other teams. Communicators, be prepared to use data to back up decisions & iterations. #RaganEvents