Matt Arbon

Creative Partner @

[Matt Arbon @animatted]

Simple memories are the most consistent influence on purchase behaviour. It’s not as complex as we make out. It’s the idea that people trust their own memories more than anything else and this means a brand’s biggest job is to create relevant memories with potential customers.

[Matt Arbon @animatted]

@ThaiAirways quoted us $4,600 AUD for a rebooking after our flight was missed due to rail delays. We transferred funds on the spot. 5 mins later, price jumped to $6,400 — “fare class changed.” Asked for a duty manager. “Not available.” Family of four stranded and $1,800 poorer.

[Steven J. Vaughan-Nichols @sjvn]

HR: Where do you see yourself in five years?
Me:

[Spectra @spectraimsim]

I cant stand these millennial tech companies with these 'cute' nonsense names like "granola" or "clay." if I had a company youd see me calling that shit the American Computing Corporation. National Electron. United Tabulation. thats a name with some chest hair

[Matt Arbon @animatted]

“Once handmade becomes valuable, it becomes something to mimic. The aesthetic becomes a proxy for the labour and the signal gets mistaken for the thing itself.”

[Elizabeth Goodspeed @domesticetch]

My first @itsnicethat column of the year is about fake riso prints, the history of photography, digital gardens, and the resurgence of analog aesthetics without analog tools 📷
https://t.co/v0Ggh6DemJ

[Rory Sutherland @rorysutherland]

Steve jobs spots in six months something that has eluded the world's advertising agencies for 30 years, since the end of commission.

[Matt Barrie @matt_barrie]

First to market is also a curse, you need to change consumer behaviour to boil the ocean.

Last to market you benefit from all the category marketing and education.

[Sycomore @The_Sycomore]

This style is fire

--sref 3151352372

[mymind @mymind]

"The privilege of a lifetime is being who you are."

[Cameron Borg @ricciflowhealth]

One of the biggest public health mistakes that has ever been made is pushing the idea that sunlight is dangerous. Read the full article with references here:
https://t.co/GfKN3tL9YE

[Matt Arbon @animatted]

‘We’re on the same wavelength’ finally makes sense now.

[Martin Picard @MitoPsychoBio]

The energy pattern of your brain can become entangled with your loved one’s brain energy pattern

[Matt Arbon @animatted]

This is even more relevant given what I've now learnt about the affects of blue light and nnEMF.

[Matt Arbon @animatted]

As I’ve said previously, the screen is going to be our generation’s tobacco. https://t.co/zl1ixWmYiF

[Matt Arbon @animatted]

“While the rest of the world seems to move towards a dead level of uniformity, the living organism is evolving new substances and more and more intricate forms.”

[Nirosha J. Murugan @niroshajmurugan]

We study energy to harness, to transform it, and to gain from it. But loss matters too.

#Entropy is the quiet architect of change.

Life temporarily defies it and death releases energy to new fates—trees, stars, dust. To create better models of life and innovate, we must account not just for energy input, but for where and how it’s lost.

https://t.co/l3HuKRPdyh

[Matt Arbon @animatted]

“AI won’t disappear from headlines — it’ll just quietly become infrastructure, like electricity…reshaping everything from geopolitics to daily workflows. Time to plant your roots deep, adapt swiftly, and ride out what comes next.”

[Matt Barrie @matt_barrie]

New Essay:
AI of the Storm
A year ago AI was just a curiosity — now it’s a full-blown Category 5 hurricane tearing the roof off business, politics, and reality itself.

[Just click X on the annoying popup asking to sign up]
https://t.co/F0zYyhbOEl

[Matt Arbon @animatted]

It makes total sense - I mean, imagine having to filter out everything people think, as well as what they say?

[Eaon© @eaonp]

So DeepSeek is trained on OpenAI data...

[Matt Arbon @animatted]

Use AI to prompt you, not think for you.

[Matt Arbon @animatted]

File under emotional memory cards.

“The more intense the emotion, the more likely we are to remember the experience that caused it.”

https://t.co/h36R86SnOA

[Matt Arbon @animatted]

I like the thinking behind this for both distinctive brand assets and category entry points.

[Kat ⊷ the Poet Engineer @poetengineer__]

why tagging is not enough: we kinda miss half of the point of why we want to memorize/categorize sth in the first place: we do it because of the way we see sth fits or connects to our existing ideas, not just by itself.

most of the time these connections are hard to articulate and we are already happy we have stored the idea somewhere. but really the connection is the most critical piece.

to not just store sth but can recall and use it later, we could try design interfaces that function as conceptual landscapes. aka embed info proximity as an inherent affordance in the system.

img src: nobel prize org

[Wrath Of Gnon @wrathofgnon]

I was wondering about that. Aristoteles on art (Jane Ellen Harrison)