Ankit Saraswat

Here to listen. Write about growth and storytelling. Kalakaar (creator) at

[Nithin Kamath @Nithin0dha]

In a landmark judgment on May 22, 2026, the Delhi High Court held Google liable for trademark infringement.

The case was between Hindware and Google. The court held that, by allowing competitors of Hindware to purchase the keyword “Hindware” (a trademarked name) through Google Ads, Google enabled trademark infringement. The court said that “Hindware” is not a generic English word but a specific brand trademark. By allowing competitors to place ads on that keyword, Google is enabling competitors to divert traffic that should have legitimately gone to Hindware.

This has been a big challenge for companies, both big and small. Even today, if you search for Zerodha, you will see search results from competitors. This has been happening for well over a decade.

Although it is hard to quantify, we have lost a lot of business to this. Think about what happens. Whenever someone searches for "Zerodha", the traffic should rightfully come to Zerodha. But what often happens is that the first couple of results on Google Search are ads, leading the customer to a competitor's website. In the process, we lose business that should have come to us.

This is made worse by the fact that we do not advertise.

There is also an even more ironic thing here. A lot of brands, just to capture the traffic that should have come to them organically, end up bidding on their own keywords. Think about it. If you own a business and have a trademarked name for your business, you still have to pay Google just to hopefully make your name too expensive for your competition to run ads on it.

But now, thanks to the Delhi High Court judgment, we have the option of taking legal action whenever we come across instances of other companies squatting on our keyword.

The other brilliant part about this judgment is that it levels the playing field. And this matters even more for startups, who are already starved for resources and have the odds stacked against them. The last thing they need is for competitors to bid on their brand keywords and steal their traffic.

This judgment now opens up a route for legal recourse whenever such deceptive practices occur.

While keyword squatting is most visible in Google web results, it is an even bigger problem when it comes to app stores. Whenever someone searches for your brand, the first couple of results, both above and below your app listing, often tend to be those of your competitors. And in the case of app stores, I think the ads are even more problematic. When a user clicks on an app-store ad, they often end up installing an app. That is a much higher-commitment action than clicking on a competitor’s web search result and then just closing the page. Because the user has installed an application, the conversions, at least anecdotally, tend to be much higher.

Again, brands that do not advertise are at the receiving end of this. So I welcome this ruling and hope this changes the unfair norms we've been living by for so long.

[Lal Chand Bisu @lcbisu]

Thank you Hon. @AshwiniVaishnaw sir for your encouragement and leadership 🙏🏻

India AI Impact Summit is becoming a landmark platform for Indian startups to showcase the country’s AI strength.

At Kuku, we are committed to empowering creators across Bharat and pushing India’s AI capabilities in storytelling 🚀

[ANI @ANI]

#WATCH | Delhi | Inaugurating the WAVES Creators Corner during India AI Impact Summit, Union Minister Ashwini Vaishnaw says, "AI is being used very effectively in the world of creative content. The way startups and companies are showcasing their use of technology here is worth seeing... In particular, you should definitely check out Kuku's platform. It has immense potential."

[Lal Chand Bisu @lcbisu]

I welcome announcements that give a boost to India’s creator economy. For the last 8 years, we at Kuku have been supporting storytellers across the country. Today, we empower 50,000+ creators & invest over ₹100 crore annually to give them platforms to share stories & grow. (1/2)

[Sahil Kharb @bit_fury]

SWIFT network revolutionised global finance in 1960s, but these days - a flight carrying cash could beat it in speed! 🐢✈️💨 #crossBorder #Finance #Payments

[Ankit Saraswat @AnkitSara]

@LivpureSmart Hey team
The machine that we have installed waste a lot of water.
Just now we filled 2 bottle water (1.5 liter total) and it wasted more than 1 bucket of water. There is no way to complain about this in your app. How to fix this?

[ANI @ANI]

#WATCH | Union Minister of Electronics & IT, Ashwini Vaishnaw, says "Google and start-up company, both have met with us. We have had very constructive discussions and finally, Google has agreed to list all the Apps as on the status which was there on Friday morning (1st March), that status will be restored. Google has been supporting our technology development journey and we believe that in the coming months, both start-up company and Google will come to a long-term resolution."

[Ankit Saraswat @AnkitSara]

@DisneyPlusHS Hey guys
I enjoy watching cricket but often viewers like me have no clue abt field placement. It’s an interesting element of the game and viewers don’t have access to that info.
If you could share that on screen, it would be fun for fans to anticipate what players r thinking. Thx

[a0hax0r @a0hax0r]

"Say goodbye to boring Uber rides! Meet Ramesh, the driver who's making commutes more enjoyable and educational by listening to audiobooks on Kuku FM. With affordable pricing and a variety of genres to choose from, for the right content, everyone's willing to pay. #Uber #KukuFM"

[Ankit Saraswat @AnkitSara]

@KamalaKuniyal @KukuFMOfficial @lcbisu Shukriya aapka 🙏

[Ankit Saraswat @AnkitSara]

@JioCare I am trying to write a dm but messages are failing. (Some bug)
Can you dm me your email id I will share details and my past conversation on thread there.

[Ankit Saraswat @AnkitSara]

Hey @JioCare

How to suspend corporate sim connection using your portal?
your support email id is not helpful and dragging this for months

[Lal Chand Bisu @lcbisu]

No one was thinking to become better parents in India a decade ago. Today people are even paying for such content. Everyone here is aspiring to grow and learn, across age groups and economic groups. India 🚀🚀

[Ankit Saraswat @AnkitSara]

@ATroubledSeeker @MagicStudio This looks cool

[Ankit Saraswat @AnkitSara]

@MehakKahlon 🙂

[Saurabh Khekde @sauravkhekde]

The Truth Behind Kalinga

My New Show on #KUKUFM...59K listens Already...

I can say it is one of my best creations till date. It demanded huge amount of study and hard work. I had to study History from 2nd BCE to Year 2022.

@KukuFMOfficial

https://t.co/5estCdxugL

[Ankit Saraswat @AnkitSara]

@ChhotaThalaiva Glad you noticed them 🙂
Have your tried the app?

[Ankit Saraswat @AnkitSara]

@Goyal4Gagan @KukuFMOfficial @IndiaQuotient Thanks @Goyal4Gagan for your support from the beginning. 🙂

[Ankit Saraswat @AnkitSara]

@vinodbollini @lcbisu @vinod2292 @vkgyl2432 @kunaljijoshi Shukriya @vinodbollini 🙂