Learning for a Living. A/Professor of Marketing (@Suffolk_U). PhD (@SchulichSchool). MSc (@SmithBusiness). Interests: #SocialMedia#AR#Marketing#Consumers
What does it mean to #trust online reviews? Do we trust particular sites, reviewers, individual reviews? In a complex marketspace filled with sponsored content, fake reviews, and misinformation, how do we cope? New #research from: https://t.co/dEdYPrwAJt #digitalmarketing
Bought this stove from @HomeDepot. Paid for delivery and installation. Delivery was 22 days ago. Not yet installed. They have ghosted us twice - no calls, no show. No urgency in making it right. #servicefail#badservice#Review#NeverAgain
🚨🚨New working paper! 🚨🚨
@IsraeliAyelet, @NgweDonald and I have a new paper out which uses GPT-3 to estimate consumer preferences. We show that GPT-3's responses to conjoint-like questions are internally consistent, consistent with econ theory, and of reasonable magnitudes! 1/
The new trend of deinfluencing, which popped up a few months ago, has people using their platforms to tell people what not to buy. https://t.co/LprBVMNvmR