I’m really convinced that the secret behind great marketing is being genuinely passionate about it. I know a lot of new founders hate it but that’s just because they haven’t experienced its positive feedback loop yet. Maybe they should get a marketing mentor or something like that. Once they start seeing results I’m sure they’ll start feeling it. For all the best marketers I know it feels more like a game than work.
@andymukherjee70@opinion what an insightful article. I first read it and then I was curious to see who is the person that has contoured the problem in the non linear sight. When is saw Andy's name I was reassured in a way that @andymukherjee70 was at it. India only has a few like him
I have never played the numbers game on X - I rarely tweet political stuff & stick to my core themes. My follower count, a fraction of Indian media's heavy-hitters, got a huge boost during this period - 17K odd additions in 4-5 days, taking me to the 100K mark. Thanks folks.
A steel tube needed as raw material for one new project we are starting is quoted at 125 per Kg by tube manufacturer here. Asked for a quote from China this morning it was 59Rs plus freight to India. How can even anyone compete.
Dear @IndiGo6E ,
1. What is this 'Cute Fee'? Do you charge users for being cute? Or do you charge because you believe that your aeroplanes are cute?
2. What is this 'User Development Fee'? How do you develop me when I travel in your aeroplane?
3. What is this 'Aviation Security Fee'? Am I not paying taxes to the Government for ensuring my safety when I travel? Or has @MoCA_GoI outsourced aviation security to businesses?
Kindly respond, because ye tum logo ka zyada ho raha hai ab.
Water temperatures in and around the Great Barrier Reef, Australia, in the past decade have been the warmest in the past 400 years. The results were published recently in Nature.
https://t.co/nkRWVcSMfr
From unemployment to hunger, India’s problems are real. Yet the government’s response to bad news is to stick its fingers in its ears https://t.co/QErClXiCXH
Illustration: Lan Truong
EPFO is a nightmare. I've been trying for over a year to merge two accounts (past and present employer).
All other information has been same for 20 years. Yet merger denied.
All I get is cryptic dismissals of complaints - case closed.
No interest paid for two years.
Between tax, epfo and every other government service - unending KYC and unending bureaucracy. It's fatiguing.
There are things that are difficult in theory, easy in practice (bicycle riding); others that are easy in theory and difficult in practice (weight loss, ignoring noise, arguing with idiots). It also applies to this very argument.
Every organisation has a set of values( at least on paper/website)
But a value isn’t a value if it doesn’t cost you something. And for every value, there has to be an anti value
If you say curiosity is a core value, the phrase “This is how it works in this industry/vertical” can’t be tolerated in your organization
If you say customer centricity is a core value, you can’t look at after sales service as only a cost center in your PnL
If you say innovation is a core value, you can’t aim for 95 percent success rate in projects as the very definition of trying to do new things will have a higher rate of failure. Instead failure( not same mistakes obv) should be celebrated
Values are often seen from a HR/people lens. But strong internal values are what define strong brands.
For every strong brand, the brand purpose and the core of the brand always stem from strong internal values. Apple, Nike, Toyota, Dove etc are all examples
And only when the values are lived by internal team members daily, authentic and strong brand associations develop over time
As I often tell people, building brand awareness is the responsibility of the sales and marketing teams. But building a brand is the responsibility of every single person in the organization. And it can only happen when the core values are displayed at work every single day
In Old English, the ampersand, '&', was considered the 27th letter of the alphabet. Children reciting the alphabet in school would chant 'per se', Latin for 'by itself', after letters that were words in themselves: 'A per se A, I per se I', etc, and also '& per se &'. This 'and per se and' eventually became mangled to 'ampersand'.
The symbol & was Roman shorthand for 'et', 'and'.