Ankush Agarwal

EdTech + MarTech | Digital Strategy & Analytics | E-commerce | Analytics Implementation | Content & UX Optimization | Lead Gen Analytics | Data-Driven Growth

[Ankush Agarwal @ankushagarwal]

Just a reminder: Before scaling ad spend, broken tracking will waste your budget by feeding platforms wrong optimization signals. Run through this quick pre-flight checklist to verify your GA4 and Meta setup before launching campaign creative.

https://t.co/U1bMqSOkkx

#GA4 #MetaCAPI #Analytics #Ecommerce #DigitalMarketing

[David Sacks @DavidSacks]

There’s a world of difference between user-authorized agents (Muse, Instinct, Grokbot, etc.) and true unauthorized/rogue agents that could constitute cyberattacks.

Most of the activity described in the Axios story appears to be the former: customers sharing credentials with agents so they can take actions on their behalf. This may violate bank terms requiring humans to log in themselves, but these are in no way cyberattacks.

The direction banks should go is to support user-directed agents. For example, Amex is an authorized connection in Muse, making it easy for users to grant, limit, and revoke access.

Read-only permission levels are a sensible interim step. Several banks already support or are moving toward them. Full write access (with user credentials) is a different risk category and should be approached carefully.

Frightening the public by blurring the line between user-authorized agentic behavior and cyberattacks is irresponsible.

[Ankush Agarwal @ankushagarwal]

73% of Cyber Five shoppers do most of their holiday buying outside Thanksgiving to Cyber Monday—yet 69% of retail marketers still focus their strategy almost entirely on those 5 days.

New research from Acoustic: https://t.co/Meoltt2Foh

#Retail #Ecommerce #Marketing #cyber5

[Ankush Agarwal @ankushagarwal]

Movable Ink Partners With CrowdTwist On Visualized Loyalty Emails https://t.co/pKQpo4rUAD #email

[Mari Smith @MariSmith]

The State of Social 2019 Report: New Data and Social Media Marketing Research via @buffer | Wowee!! Check this out!! 😍 https://t.co/dSuG0p2A2h

[Ankush Agarwal @ankushagarwal]

MOBILE: Consumer Excitement About 5G Future Is Real -- But Also Cautious - https://t.co/FWiwMqgaiF

[Ankush Agarwal @ankushagarwal]

The true colors of travel: Filling in the gaps in tourism marketing - Spend any time looking at leading tourism campaigns or watching travel shows and you could be forgiven for thinking that African-Americans don't leave home that much. Travel markete... https://t.co/HKGMBYTEy2

[Ankush Agarwal @ankushagarwal]

Mark Zuckerberg's 'Half-Measures' Might Not Protect the Data - Mark Zuckerberg promised to root out data delinquent developers, but not everyone is buying his newfound zeal for privacy. On Wednesday, Zuckerberg finally broke several long days of silen... https://t.co/4lgRqDuCEs

[Ankush Agarwal @ankushagarwal]

Too little too late? Facebook to now audit developers for data abuse - Mark Zuckerberg on Wednesday finally broke his silence about the abuse of data on the platform by Cambridge Analytica, promising to redouble efforts to safeguard user privacy after... https://t.co/WRBBMgnCOA

[Ankush Agarwal @ankushagarwal]

Zuckerberg Speaks - After what seemed like an eternity, Mark Zuckerberg finally addressed the Cambridge Analytica controversy on Wednesday. Explaining the prolonged silence, Facebook's embattled CEO said he was busy trying to understand "exactly what ... https://t.co/f8AW40Cj7T

[Ankush Agarwal @ankushagarwal]

Google to sweeten publisher deals as tech woos media - Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazin... https://t.co/PKnI53rGnH

[Ankush Agarwal @ankushagarwal]

YouTube to 'frustrate' some users with ads so they pay for music - YouTube will increase the number of ads that some users see between music videos, part of a strategy to convince more of its billion-plus viewers to pay for a forthcoming subscription ... https://t.co/6SyWq1SdZJ

[Ankush Agarwal @ankushagarwal]

The Revenants: Super Bowl Ads Return in Online Video - Super Bowl LII is nearly forgotten but the brands that advertised in it are still working their commercials: Persil, Doritos and Mtn Dew are back on the Viral Video Chart this week. As ever, the v... https://t.co/k3FIiiWFaM

[Ankush Agarwal @ankushagarwal]

Zuckerberg Has Left The Building - Via video stream, virtual reality or a plain old post, Facebook's cofounder and CEO has always been visible in times of turmoil. Suddenly, in the midst of a company crisis, he's MIA. https://t.co/ZWFXuLul4h

[Ankush Agarwal @ankushagarwal]

The hotel of the future is coming, and it's a little weird - .work-modal-content { background-color: #ffffff; margin: 0px auto; Continue reading at https://t.co/DA5gK2Zu1d https://t.co/7ydLJ4yHUI

[Ankush Agarwal @ankushagarwal]

New Viewability Standards May Give Extra Credit to Ads That Play Longer - The ad industry's standards body wants help as it considers toughening the requirements to call digital ads "viewable" so they're more comparable with TV and other media. The Me... https://t.co/VFx2tr0BIO

[Ankush Agarwal @ankushagarwal]

Uber victim stepped suddenly in front of self-driving car - Police say a video from the Uber self-driving car that struck and killed a woman on Sunday shows her moving in front of it suddenly, a factor that investigators are likely to focus on as they... https://t.co/KTpSoYIhBy

[Ankush Agarwal @ankushagarwal]

Facebook warns Mexicans about fake news in presidential campaign - After coming under fire for its role in the 2016 U.S. election, Facebook is taking steps to prevent what it calls fake news during Mexico's presidential campaign. The social-networking... https://t.co/HpSh7hYbRw

[Ankush Agarwal @ankushagarwal]

Google details plan to fight fake news, from search to YouTube - Google says it is fighting fake news from its search results to YouTube with new programs that will focus on credible media sources and vetting breaking news. On Tuesday, the search gian... https://t.co/ttugVIeOQf