Ankush Grover

Co-Founder Rebelfoods

[Utsav Somani @somani_utsav]

I spent 10 years investing in 200+ startups.

Then I sat down with 100 of India's best founders and asked them one question:

What do you wish someone had told you before you started?

Their answers became a book.

The Founder Manual is out now with @PenguinIndia.

@1kunalbahl wrote the foreword. He called entrepreneurship "irrational, brave, and lonely." Hard to argue.

Inside, you'll find war stories from founders who've collectively built billions in value:

@lkeshre (@_groww) on why customer obsession beats everything else.

@awaisahmedna on starting @PixxelSpace while still in college and convincing ISRO to care.

@itsgauravkhatri on going from pilot training to building @gonoise into India's largest wearables brand.

@smtgpt and @neerajKh_ on building @CoinDCX when the RBI literally banned crypto.

@ankushgr8 on why innovation mode is always on at @RebelFoodsHQ.

@TweetShah on what @Pepperfry learned about partnerships the hard way.

@amit_lakhotia on building @parkplus_io during COVID when parking lots were empty.

@RevantB on making supplements indulgent at Mosaic Wellness.

Matt Chitharanjan on @BlueTokaiCoffee's journey to making specialty coffee mainstream.

Arjun Vaidya on turning emotion and conviction into a modern Ayurveda brand with Dr. Vaidya's.

@sparshgupta of VWO scaled Wingify without raising a single rupee. Why that was both the smartest and scariest decision.

Plus insights from the founders of Shiprocket, CarDekho, HomeLane, Smartworks, LogiNext, Decentro, Bizongo, Hevo Data, TBO Tek, Awfis, OLX India, Kiddopia, TrulyMadly, GoBoult and more.

This isn't a theory book. No frameworks. No 2x2 matrices.

Just founders telling you what actually happened. The parts they don't put in pitch decks or mention on podcasts.

The mess. The pivots. The 3 AM decisions that changed everything.

If you're building something in India right now, this book was written for you.

Link in reply 👇

[मनोज सिंह @Its_Manoj]

Petitioners staying in own flat,dont have to pay rent,piling up frivolous cases to delay,feasting at the cost of others who are forced to pay rent for 4yr+

#AllEyesonSC @indSupremeCourt @scobserver to VACATE STAY on 21Apr in WP245&275/2025

cc
@MLJ_GoI
@arjunrammeghwal
@PMOIndia

[Ankush Grover @ankushgr8]

@KapilChopra72 I also got lucky same place on 16th … crazy weather

[Ankush Grover @ankushgr8]

very casually Pilot saying we are parked on international side and ground staff is away … like we landed without plan

[Ankush Grover @ankushgr8]

Where @IndiGo6E uses 3 exits on plane @airindia even without aerobridge using only 1 for A321 … AI2805

[मनोज सिंह @Its_Manoj]

#AllEyesonSC @indSupremeCourt @scobserver TO STOP ABUSE OF PROCESS OF LAW by Petitioners&Respondents to cause Perennial delays in WP245&275/2025 to delay justice for ACTUAL IMPACTED @ChintelsOwners who are out of their home for last 4yr
cc
@MLJ_GoI @arjunrammeghwal @PMOIndia

[Ankush Grover @ankushgr8]

@karanaggarwal86 @ccg33k @AmazingCreditC postcard

[मनोज सिंह @Its_Manoj]

#AllEyesonSC @indSupremeCourt @scobserver to pass final order on 7th Apr in 245&275/2025 (AND NOT LIST FOR ANOTHER DATE IN ANY SCENARIO)
ACTUAL IMPACTED @ChintelsOwners who are out of their home for last 4yr are suffering very badly
cc
@MLJ_GoI
@barandbench
@PMOIndia
@cmohry

[मनोज सिंह @Its_Manoj]

Unfortunate that #AllEyesonSC @indSupremeCourt @scobserver granted 11th adjournment in WP 245&275/2025 putting
90+ @ChintelsOwners families in grave danger in unfit towers and gross injustice to 530+ families
cc
@MLJ_GoI
@barandbench
@PMOIndia
@cmohry

[Ankush Grover @ankushgr8]

@imYadav31 Arcadia is amazing property .... very different vibe

[Ankush Grover @ankushgr8]

4 days got a generic email but no solution … @amazonIN @AmazonHelp

[Ankush Grover @ankushgr8]

something unbelievable and strange… its already 4 days @amazonIN is not able to even find any solution … money missing from my amazon voucher account which we never check and blindly trust… 4000 worth voucher balance just vanished… @AmazonHelp

[Ankush Grover @ankushgr8]

the email you send land to only orders not amazon pay so of no use and still dont get why you can not call and resolve

[Ankush Grover @ankushgr8]

This is operational excellence in action — strong teamwork, clear decision-making, and genuine care for passengers under pressure.

Absolutely amazing effort. Respect 👏✈️. 3/3

[Ankush Grover @ankushgr8]

Huge appreciation for the @airindia Mumbai team — pilots, cabin crew, and especially the ground staff — for the outstanding handling of AI 573 today.

When the original aircraft developed a technical issue, the team stayed calm, professional, and completely passenger-first. 1/3

[Ankush Grover @ankushgr8]

Coordinating a replacement aircraft, managing communication, and getting everyone moving again within 60 minutes, resulting in just about a 1-hour delay, is no small feat. 2/3

[Ankush Grover @ankushgr8]

@karanaggarwal86 @shantanukd Yeah kaise hua 😜

[Ankush Grover @ankushgr8]

@airindia any update ?

[Ankush Grover @ankushgr8]

@airindia why you charging Convenience fee on ur app ? when booking Sr citizen booking

[Ankush Grover @ankushgr8]

basically you taking 399 more but showing benifit to Sr citizen call center is not able to help saying thr is fee on own app … but with normal passenger thr is no fee