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[page @annie_ahah]

So much great information and applicable advice from @RayDayIBM, @GaryKoops, and Sunita Menon - a great way to end the discussion! Also, nice questions from @mdistaso. This was definitely an unforgettable experience. @UFPRDepartment @ufprssa #withUFPRSSA

[page @annie_ahah]

Life Advice!

[UF PRSSA @ufprssa]

According to @RayDayIBM, our job is to add color, emotion, and insight to our work 🎨✨#withUFPRSSA

[page @annie_ahah]

What a great and informative discussion! Thank you all for taking time to come here and UF for hosting this successful event! @UFPRDepartment @ufprssa #withUFPRSSA

[John Tyler Lynch @JohnTylerLynch1]

This applies to life. Not just PR or work environment

[Juliaa @juliaornstein]

One skill you need for the future is to be passionate...put 100% effort in everything you do. #withUFPRSSA @UFPRDepartment

[page @annie_ahah]

Building trust creates a strong foundation!

[Torri McFarlane @TorriMcF]

In a changing and fast-growing industry, Gary Koops, consultant for IBM, stresses the importance of never loosing that initial curiosity and passion for the industry. @UFPRDepartment #UFPRSSA

[UF PRSSA @ufprssa]

Gary Koops says always keep working on your soft skills! @GaryKoops #withUFPRSSA

[page @annie_ahah]

Story-telling matters!

[page @annie_ahah]

@RayDayIBM discusses it's important to bring people into the conversation and create dialogue; communication is a two-way street. He adresses employees appreciate transparency and hearing the honest truth. @UFPRDepartment @ufprssa #withUFPRSSA

[page @annie_ahah]

"Diversity and inclusion have been in the DNA of IBM. Values don't change, but rather keep IBM running for years." -Sunita Menon, Data Analyst for IBM @UFPRDepartment @ufprssa #withUFPRSSA

[page @annie_ahah]

"People want companies to have a point of view, and they want them to have an AUTHENTIC point of view." - @RayDayIBM Thank you for speaking up for the people! 👏 @UFPRDepartment @ufprssa #withUFPRSSA

[Kelsey Sexton @kelseysextonn]

One of the principles that IBM lives by is human + machine, not either or. This is in reference to AI taking over jobs in the future. - @RayDayIBM, CCO at IBM. @ufprssa @UFPRDepartment #withUFPRSSA

[Bella @mirabella_grace]

When working with agencies, @RayDayIBM suggests working based off of YOUR needs as a company. Where are the gaps? Your needs? What opportunities do you have? From there, you find an agency who can fill that for you.

[page @annie_ahah]

"Is there a campaign you're especially proud of?" -@mdistaso Can always count on you to ask the questions we want to hear the answers to! @UFPRDepartment #withUFPRSSA

[page @annie_ahah]

As well as everyone not in the Gannett Auditorium - bottom line is that EVERYONE will be affected.

[Matt Bell🇺🇸🇺🇦🐊 @pod_mattb]

Everyone in the Gannet Auditorium will be effected by A.I. says Ray Day @UFPRDepartment

[Bella @mirabella_grace]

“AI will change 100% of jobs. Everyone in this room will be affected by AI.” Ray stresses how technology should augment people, not scare us. It will change our jobs and our lives greatly, which gives us even more reason to progress and prepare for our future as communicators.