Xiao Zhan is set to grace the cover of ELLE China's January 2026. This will be his third appearance on the cover of ELLE, with the theme “Spring, Summer, Autumn, Winter” to kick off 2026.
ELLE's official account directly brought up the topic of “OG”. In the fashion magazine industry, OG usually refers to a cover featuring only one person (an abbreviation of "Only Girl" or "Only Guy"), emphasizing that the individual carries the entire cover, representing the highest recognition of the artist/model's status and fashion value.
ELLE hasn't had an OG cover for several years. This issue will feature a solo cover shoot for OG, a rare treatment of carrying an entire issue alone.
The last time a celebrity OG was featured was more than three years ago in 2022, and in the nine years since the magazine switched to a monthly publication cycle in 2017, there have only been two male OGs. It's also been four years since then, which shows their importance and attention.
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