@maticrobots shipped its 10,000th robot this week. 🤖
Back in 2018, there was no product - just a small team, a lot of ideas, and an unreasonable amount of optimism.
The photos below are from those early days: prototypes, experiments, customer interviews, design reviews, and plenty of things that never made it into the final product. We first started shipping in November 2024.
Huge credit to the Engineering and Production teams that made the 10K bots happen!
Great engineering gets you to the first unit.
Great teams get you to the first 10,000!
Still a lot more to be done. 🚀
@mehul casually shared this with the team at @maticrobots yesterday. As a long time fan of The Matrix, it hit hard.
A few things I found genuinely inspiring about how the film was made:
The clarity and certainty of the directors' vision. They knew exactly what they were building, down to an absurd level of detail.
Their ability to find people obsessed with their craft who also cared deeply about the team and the vision. The set designer went far beyond anything the directors asked for. Keanu Reeves and Laurence Fishburne trained for months and got genuinely cut up and bruised, holding themselves to a standard far higher than anyone imposed on them. Keanu did 30 takes of complex scenes after everyone else was already satisfied.
The audacity to put the "what" first and figure out the "how" later. They invented entirely new technology to shoot a scene from multiple points of view, then put it into production.
The way they learned from each other. The sound director picked up the idea that "reflection" mattered from the visuals team and built it into the score to great effect.
The willingness to push through adversity. Carrie-Anne Moss fully twisted her ankle and still nailed an upside down cartwheel. Keanu had neck surgery and kept training.
Above all, it was obsession with the craft itself. Nothing to do with money or fame. They cared, they wanted to do it, and they were grateful just to be part of it.
This is an edited compilation, so maybe it leaves out all the bad moments. But it's still a powerful look at how something great gets built. The scale of the vision and the follow through on every excruciating detail is genuinely mind boggling and very inspiring.
https://t.co/L7zsn9RWYZ
“It’s the closest thing to a house that cleans itself.”
— Tim Ferriss talking about Matic Robots on his latest podcast.
@maticrobots.
Shipping fast. Scaling relentlessly. Hiring now.
• Senior Manufacturing Design Engineer
• Robotics Quality Engineer
• Robotics Reliability Engineer
• Industrial Engineer
• Senior Mechanical Design Engineer
• Principal Motor Engineer
Full Episode and Career Page Links in Comments 👇
6 months ago, I moved to San Francisco.
It’s the best place in the world to build, and one of the worst places to stay human. My unfiltered take:
1. SF is both overhyped and underrated
The overhyped part: there are a lot of people with incredible resumes who are deeply unimpressive in real life. They were at the right company, at the right time, in the right market, and got carried by the wave. They made money, got comfortable, and now spend their time “exploring opportunities” over coffee, wasting your time.
The underrated part: the top 1% here is insane. But almost impossible to get. Hiring in SF feels like being a guy on a dating app: everyone you want is out of your league, and everyone in your league wants someone out of theirs. The best people have unmatchable packages, endless options, and are optimizing for maximum impact: labs, frontier companies, or startups raising $100M pre-seed rounds.
If you raised $10M from Tier 1 investors, you’re not hot shit here. You’re a B-player. It’s humbling.
2. There are fewer mission-driven people than I expected
Especially on the application layer. A lot of people are in “secure the bag before it’s too late” mode. And honestly, it gives me the ick.
The real religious builders I’ve met are often in labs, hardware, biotech, deeptech, defense — places where the work is hard enough that you can’t fake obsession.
3. The status game favors builders
This is what SF does better than anywhere else. It rewards obsession. It rewards weirdness. It rewards people who make building their entire personality. Europe punishes that. SF gives it status. If you’ve felt like an outsider your whole life because you care too much, work too much, think too radically, or refuse to be chill about things that matter, this city will make you feel less insane.
4. The market liquidity is absurd
Even if you don’t build a billion-dollar company, if you manage to build a strong product with a great team, someone smart might still acquire you for $ 100M. Yeah I know, it’s not your dream outcome as a founder, but on the days you feel desperate, it helps to keep going.
5. SF does not care about the meaning crisis that’s coming
Anyone paying attention here can feel that something massive is happening with AI. But I’m shocked by how little people talk about the meaning crisis coming next. Everyone wants to talk about AI liberating humanity. Almost no one wants to talk about what happens when work — the thing that gives most people identity, structure, dignity, status, and purpose — starts disappearing. The vacuum will not be peaceful. People are underestimating the chaos that comes from humans suddenly having no idea why they matter. And I really feel like no one cares.
6. Personally, I’ve never been more unhappy
I moved to SF and entered the matrix. I’ve always been intense. I’ve always worked crazy hours. But here, I lost the last parts of myself that were not about building.
I don’t go to events. Most networking events feel like theater for people pretending to be important. The only events worth going to are small, curated dinners with people who are actually alive. I’ve made 0 real friends. I don’t do well with transactionality. I don’t do well with people constantly performing greatness. I don’t do well with rooms where everyone is optimizing and no one is being honest.
So yes, SF is lonely, transactional, delusional, addictive, inspiring, boring, extraordinary, and completely insane.
But it is still the only place to be right now if you’re a founder trying to build the next wave of humanity.
And for now, that’s enough.
At some point, usually in your 20s, you'll notice that the people around you get addicted to the FAANG salary. And no matter how hard you try, you can't save them. By all means, do not let it infect your mind. Stay on your path.
Growth mindset extends beyond how you use your own time, the underlying vehicle is more important.
You could work incredibly hard at a large company and grow 5% YOY (and eventually get laid off). Or, you could work incredibly hard at fast scaling startup at grow 10x YOY.
At the startup - even if you get fired, or the company dies, you're a different beast by the end of it.
You have no experience.
You’ve never started a company.
You’ve never had a full time job.
Nike is going to kill you.
You’re a kid.
You don’t have technical skills.
You shouldn’t build hardware.
Apple is going to kill you.
You can’t build hardware.
You can’t measure heart rate non-invasively.
Athletes don’t care about recovery.
Under Armour is going to kill you.
It won’t be accurate.
You don’t listen.
You’re an ineffective leader.
You can’t recruit great talent.
You’re going to have to pay every athlete.
You can’t measure sleep non-invasively.
It’s too expensive to research.
Athletes are a small market.
The product costs too much to make.
The product costs too much to sell.
Your valuation is too high.
Consumers aren’t going to want it.
Hardware is too hard.
You should measure steps.
Fitbit is going to kill you.
You can’t build a marketing engine.
You can’t raise enough money.
You need a real CEO.
Google is going to kill you.
You can’t be a subscription.
You can’t build a brand.
You can’t do consumer in Boston.
Your valuation is too high.
You shouldn’t make accessories.
You shouldn’t make apparel.
Lululemon is going to kill you.
You can’t predict Covid.
Stay in your niche.
You are going to run out of money.
You can’t build a health platform.
Amazon is going to kill you.
You can’t measure blood pressure.
You can’t get medical approvals.
The market is too small.
You don’t understand AI.
The market is too competitive.
It won’t work internationally.
The supply chain is too complicated.
You can’t build an AI.
You can’t raise enough money.
It’s too competitive.
Healthcare isn’t going to want it.
…
Just keep going ✌️