Anthony Sprackling | Creative Strategist

Creative strategy and Meta ads for growth-stage DTC brands - MOJU, Myota, Skintique, Diageo, Footlocker

[Anthony Sprackling | Creative Strategist @ansprackling]

@Erbology_live Check out more monthly ad breakdowns here: https://t.co/EwJGjfcEkd

[Anthony Sprackling | Creative Strategist @ansprackling]

Hell of a hook, bland body

Time to break down one of @Erbology_live ads

Why it works:
💥 Life-stage problem hook
"Wave Goodbye to Menopausal Dryness" does a great job at instantly qualifying (or disqualifying) buyers as it leads with the problem an exact woman is experiencing

[Anthony Sprackling | Creative Strategist @ansprackling]

@Erbology_live 🧠 Speak to an ignored persona If part of your audience is often overlooked by the industry/ other brands, you have a huuuuuge opportunity and one you should take advantage of

[Anthony Sprackling | Creative Strategist @ansprackling]

@danieljcrockerr Spot on, put some respect on the bad ass media buyers names

[Anthony Sprackling | Creative Strategist @ansprackling]

📩 If you want someone to take a look at your Meta ads and see what you are missing and what you should be optimising towards, DM me "AUDIT" and I'll help you out

[Anthony Sprackling | Creative Strategist @ansprackling]

Just because an ads ROAS or CPA sucks doesn't mean you should cut it

Its pretty tempting to want to pull the plug on an ad that isn't doing well with regards to cost efficiencies

But it's important to look at the bigger picture before you do that

Thats because Meta ads

[Anthony Sprackling | Creative Strategist @ansprackling]

So next time you look at your account, make sure that you not only have ads for each stage of the conversion funnel but you are optimising them using the right metrics

[Anthony Sprackling | Creative Strategist @ansprackling]

@stnkvcs A lesson I make sure my brands don't skip out on. Really is madness to work hard on your ads only to send traffic to a general landing page

A true waste

[Anthony Sprackling | Creative Strategist @ansprackling]

@AaronxShepherd DEAL

[Anthony Sprackling | Creative Strategist @ansprackling]

@AmirkhanStatic Great work man, what sites/ apps you using to create these?