I was working 50 hours a week from a cubicle and battling depression…
The call center I worked at required a mandatory 6 days per week of 8+ hours on the phone a day. I didn’t know it at the time, but that shitty job was going to change my life.
You can hate the persona.
You can dislike the content.
But if your business isn’t growing, and your content isn’t landing…
You might not need a better product.
You might just need better packaging.
There are people trying to “go viral” by posting daily tips.
Meanwhile, Togi took drugs, documented the fallout, and built a huge following.
Not saying you should do that.
Just saying... people pay attention to what’s different.
Push yourself. Arrive at the destination. Set sail for the next. Find reward in the work and in who you become through it.
But don’t find guilt in enjoying the destination. There’s nothing heroic about refraining from the reward you’ve collected from the journey. You earned it.
You didn’t suffer for years just to feel guilty for resting.
Work when the mission demands it.
Rest when it doesn’t.
That is the point.
That’s what you were chasing all along.
Jake Paul. Conor McGregor. Andrew Tate.
They all played the same game:
Be polarizing. Be loud. Be consistent.
You can hate it, or you can learn from it.
Because whether you like them or not… it worked.
If you’ve arrived on the shore of your goals but you keep vigorously rowing past it for the sake of rowing, you are no longer sacrificing for the goal; you are now going through the motions despite landing at the destination, which in turn makes the incessant rowing meaningless.
Real estate is hard because you work for clients.
Content is hard because you work for an algorithm.
All businesses are hard—they just demand something different from you.
The key isn’t finding something that’s easy.
The key is figuring out which type of hard is worth enduring.
You’re not afraid of failure. You’re afraid of becoming who you were actually meant to be, because you know that version of you demands everything you've got.
Beating the competition isn't the same as playing at 100%.
You can do more, but you choose not to because you’re comfortable with where you stand on the totem pole.